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Country Report

Carbonates in India

With the growth in the number of modern retail outlets, the pattern of Indian consumer purchases has also changed. Traditional Indian drinks such as nimbu pani and aam panna are being replaced by lime carbonates and orange carbonates respectively. ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Concentrates in India

Volume growth of concentrates remained slow in 2011. The category is more saturated in urban areas, with consumers increasingly switching to fruit/vegetable juice or other ready-to-drink products that are considered to be more convenient. As a ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Fruit/Vegetable Juice in India

Leveraging the growing health and wellness trend, Coca-Cola India Pvt and PepsiCo India Holdings Pvt Ltd are strengthening their non-carbonated soft drinks offerings. With a focus on following a healthy diet, consumers in urban areas are slowly ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Soft Drinks in India

In 2011, soft drinks registered a higher off-trade value growth rate than the review period average. This growth was attributable to strong double-digit performances in sectors such as sports and energy drinks, bottled water and fruit/vegetable ...

Jul 2012 | US$1,900| Add to cart | View details

Country Report

RTD Coffee in India

In terms of organised off-trade distribution channels, there were no major RTD coffee brands marketed by domestic or international players for hot drinks or soft drinks in 2011.

Jul 2012 | US$900| Add to cart | View details

Country Report

RTD Tea in India

Indians strongly associate tea with black tea, which is very popular among consumers. Black tea is consumed as an instant refresher and is an integral part of everyday life. RTD tea is yet to benefit from such popularity among Indian consumers, ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Sports and Energy Drinks in India

In India, products within the energy drinks category are not consumed for their functional aspect in the same way they are in other countries; they tend to be consumed more in nightclubs than to relieve tiredness. They are consumed due to their ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Asian Speciality Drinks in India

Common Asian speciality drinks include tender coconut, gooseberries, water chestnut, sour plum and barley. During the review period there has been a rise in the extent to which Indian gooseberry drinks are being commercialised. Packaged Indian ...

Jul 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in India

Traditionally, the bottled water market in India was driven by sales to upper-income consumers; however buying patterns have changed. Sales of bottled water are no longer restricted to affluent consumers, as they are growing rapidly among middle- and...

Jul 2012 | US$900| Add to cart | View details

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook