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Country Report

Bottled Water in Iran

Consumption of bottled water increased significantly over the review period, mainly as a result of the change in consumer preference from tap water to healthier options like bottled water. Although bottled water has been available in Iran for several...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Iran

Consumption of carbonates in Iran has seen many fluctuations over the last decades. Once carbonates were the only available option to be served along with food, and this helped carbonates to grow rapidly in volume terms to reach per capita ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Iran

Concentrates remains a niche category in soft drinks due to the widespread consumption of fresh fruit and freshly prepared fruit juices that are offered at affordable prices. Typically, Iranian consumers use concentrates (usually liquid concentrates)...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Iran

Fruit/vegetable juice has seen significant growth rates in recent years as a result of the low sales base of the category. Many Iranian consumers who used to eat fresh fruit are becoming aware of the convenience of juices, with a wider range of ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Iran

RTD coffee first made an appearance in Iran in 2008 when it became available in large supermarkets/hypermarkets in wealthy areas, specifically in northern Tehran.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Iran

Although per capita volume consumption of tea remained very high in Iran in 2011, consumer acceptance of RTD tea remained minimal. Although Golestan Co introduced Golestan Iced Tea in Iran in 2010 the response to this new launch was not particularly ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Iran

Total volume sales of energy drinks in Iran increased by 12% in 2011. This was a significant improvement on the review period CAGR of 10%. The main drivers of growth are young consumers who view energy drinks as a way of increasing their efficiency ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Iran

Only a decade ago the consumption of soft drinks was limited to carbonates in Iran and other categories had a very limited presence due to a lack of awareness among consumers. This trend has changed significantly in recent years thanks to the ...

Apr 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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