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Country Report

Bottled Water in Italy

The economic downturn and maturity were the key reasons behind bottled water registering total volume growth of just 1% in 2011. With per capita consumption being among the highest in Europe, it was very difficult for manufacturers to increase sales....

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Italy

The economic downturn, together with increasing health and wellness, has become an obstacle to growth for carbonates. In total volume terms, the category registered a minor increase in 2011 to reach 2,776 million litres. After bottled water, ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Italy

Given that concentrates is generally a mature and stagnant category, over the past few years manufacturers have been increasing their efforts to emphasise the different ways to use their concentrates. While concentrates are generally used to make ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Italy

Fruit/vegetable juices were heavily supported by manufacturers in 2011, with many new product launches taking place in order to stimulate consumer interest. Fruit/vegetable juice is the third largest category in the Italian soft drinks market, ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Italy

Despite the strong coffee culture in Italy, RTD coffee has not managed to establish a loyal consumer base. Most Italians still prefer a ‘freshly prepared’ espresso at a café rather than a packaged coffee. With espresso bars being widely available ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Italy

New product launches from Lipton, which expanded its portfolio with a Green Tea & Mango variant in 2011, suggest that international manufacturers see good growth potential in this category and are investing in supporting it. In line with health and ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Italy

The trend for consuming energy drinks in bars and nightclubs as a mixer for alcoholic drinks or for direct consumption continued in 2011. Red Bull heavily supported this trend by investing in promotional activities in such venues.

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Italy

Maturity, lack of innovation and shrinking disposable incomes are the key reasons behind the Italian soft drinks market failing to produce strong growth rates in 2011. Sales did not witness steep declines in volume terms and prices in most categories...

Jun 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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