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Country Report

Soft Drinks in Morocco

Soft drinks saw strong total volume growth during the review period thanks to rising disposable income levels in Morocco. Consumers were able to afford to buy these products on a more frequent basis as a result. Growth was also supported by strong ...

Sep 2012 | US$1,900| Add to cart | View details ›

Country Report

RTD Coffee in Morocco

There was a growing coffee culture in Morocco during the review period, with this trend being boosted by outlet volume expansion for cafés and specialist coffee shops. Consumers drank more coffee and were also attracted by the convenience offered by ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Morocco

RTD tea had insignificant sales throughout the review period. These products have only a minimal distribution presence in supermarkets and hypermarkets in high-income neighbourhoods of Rabat and Casablanca. Most consumers remain unaware of RTD tea, ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Morocco

Sports and energy drinks remained a tiny niche in soft drinks in 2011, accounting for well below half a percentage point in off-trade volume terms and just 1% value share. Low sales are mainly linked to high prices, with sports and energy drinks ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Morocco

Consumers in Morocco are becoming increasingly concerned about the quality and quantity of their water consumption, with the health and wellness trend seeing consumers focus on remaining well-hydrated. Many are concerned about the quality of tap ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Morocco

Carbonates saw sales growth constrained by health and wellness concerns in 2011. A growing number of mid- and high-income consumers are concerned by their health, with many seeking to cut down on sugar consumption for both themselves and their ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Morocco

The health and wellness trend saw strong growth in Morocco during the review period, with consumers becoming more aware of nutrition. This resulted in many consumers seeking to increase their consumption of fruit, with fruit/vegetable juice strongly ...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Morocco

Liquid concentrates and powder concentrates saw a highly divergent performance in 2011, with this largely linked to RTD pricing. Liquid concentrates dominates off-trade RTD volume sales, accounting for 91% share in 2011, with this product area also ...

Sep 2012 | US$900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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