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Country Report

Sports and Energy Drinks in Mexico

During 2011 several sports events took place in Mexico where intense promotion of sports drinks was seen. During the month of October, the city of Guadalajara hosted the Pan American Games, which attracted athletes from all over the Americas to ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Concentrates in Mexico

In 2011, consolidation within flavoured bottled water left liquid and powder concentrates with limited scope for volume sales growth. The constant introduction of new flavours from mainstream brands like Bonafont (Danone) and Ciel (Coca-Cola) at very...

Mar 2012 | US$900| Add to cart | View details

Country Report

RTD Tea in Mexico

RTD tea remains an emerging area with demand being boosted by the growing number of consumers searching for different soft drink options as substitutes to carbonates and juice drinks, which are currently loosing popularity due to a general perception...

Mar 2012 | US$900| Add to cart | View details

Country Report

Carbonates in Mexico

During 2011, carbonates continued to face stiff competition from non-carbonates areas such as RTD teas, juices and flavoured bottled water, which are perceived as being healthier. In response, players have reacted by developing healthier options and ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Fruit/Vegetable Juice in Mexico

Consumers continued to incorporate fruit and vegetable juice drinks into their daily diets during 2011. Traditionally, juices have been an important breakfast component for many Mexicans and a growing number of people are now also consuming such ...

Mar 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Mexico

Bottled water remained one of the most dynamic soft drinks areas in Mexico during 2011. Consumption continues to rise within the area, with many people following guidelines to drink 2 litres per day. Strong availability in most distribution channels ...

Mar 2012 | US$900| Add to cart | View details

Country Report

RTD Coffee in Mexico

It was confirmed during late 2010 that Nestlé had decided to withdraw its Nesfrappé brand, which led sales within the area in 2009 and 2010. This event resulted in a major change within RTD coffee, with Café Ole from Sigma Alimentos consolidating its...

Mar 2012 | US$900| Add to cart | View details

Country Report

Soft Drinks in Mexico

During 2011, hot weather conditions and strong advertising and marketing activity from major players helped soft drinks to perform dynamically.

Mar 2012 | US$1,900| Add to cart | View details

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook