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Country Report

Carbonates in Norway

In carbonates, 2011 has been categorised as “business as usual” as no major changes have occurred. Coca-Cola and Pepsi consolidated their competitive positions. However, carbonates continued to lose sales shares to smaller categories, such as sports ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Concentrates in Norway

Overall, concentrates recorded off-trade volume growth of 1% in 2011 after three consecutive years of decline. In off-trade current value terms, sales increased by 4%. Growth has mainly been attributed to heavier marketing of reduced/zero sugar ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Fruit/Vegetable Juice in Norway

The demand for natural and healthy fruit/vegetable juice continued to increase in Norway. In 2011, total volume sales rose by 2% wile total current value sales grew by 3%. 100% juice, which is perceived as healthier and more natural by Norwegian ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Soft Drinks in Norway

After two years of decline, total volume sales rebounded to record growth in 2011. The slight recovery is attributed to strong growth in volume sales of RTD coffee, RTD tea and sports and energy drinks, along with smaller increases in sales of ...

Aug 2012 | US$1,900| Add to cart | View details

Country Report

RTD Coffee in Norway

RTD coffee in Norway was characterised by strong growth in off-trade volume and value terms in 2011. This was mainly due to the introduction of Starbucks Iced Latte by Arla Foods A/S Norge in February 2011. Another large player entered RTD coffee in ...

Aug 2012 | US$900| Add to cart | View details

Country Report

RTD Tea in Norway

In 2011, RTD tea in Norway was characterised by very strong growth in value and volume sales terms. This was due to the launch of new premium brands and the re-launch of existing products in new packaging formats by Tine. Total sales grew by 35% in ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Sports and Energy Drinks in Norway

Sports and energy drinks in Norway continued to be characterised by strong growth in value and volume sales terms in 2011, albeit slower than in 2009 and 2010. Increasing exposure due to the introduction of Red Bull in 2009 is driving energy drinks, ...

Aug 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Norway

Over the review period, total volume sales decreased by a marginal CAGR. However, total volume sales returned to growth in 2011, following three consecutive years of decline. The improved performance of bottled water is attributed to the health and ...

Aug 2012 | US$900| Add to cart | View details

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook