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Country Report

Soft Drinks in Pakistan

Volume growth was stifled for another year as prices grew significantly across all categories. Major players focused on cost efficiency and profit maximisation and did not launch any significant new products or innovations in the market to boost ...

Nov 2012 | US$1,900| Add to cart | View details ›

Country Report

Carbonates in Pakistan

Major players in carbonates – PepsiCo and Coca-Cola – continued to emphasise in their marketing campaigns the price advantage they offered through discount schemes. Viral marketing campaigns announcing a discount of PKR5 on a 1.5-litre bottle of ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Pakistan

Compared to a time when apple, mango and orange were the only flavours available in fruit juices, major players expanded their product lines to include fruit mixes, grape, guava and other peripheral fruits in order to attract more customers. ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Pakistan

As Pakistan nears a major water crisis, households have already, in the interests of health, started using water dispensers and bottled water for drinking at home. This development means that bottled water is no longer limited to consumption outside ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Pakistan

As consumers become more accustomed to energy drinks, a large number of often very local brands have been launched with availability limited to a small number of outlets each. Variants of the Red Bull formula and packaging have been seen, with these ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Pakistan

Concentrates, especially liquid concentrates (Rooh Afza and Jam-E-Shirin), were seen as healthier and cheaper alternatives to carbonates and packaged juices. This perspective helped people switch consumption, especially in their households, towards ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Pakistan

The limited availability of RTD tea stood in the way of sales growth. As retailers use company provided refrigerators (mostly PepsiCo, Coca-Cola and Nestlé) to store the soft drinks, it was hard to find shelf space for these products. The market for ...

Nov 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Pakistan

RTD coffee is not produced, manufactured or distributed in Pakistan, instead it is imported on a private basis to supermarkets and hypermarkets. In a market where coffee generally is a new concept and slowly catching on, RTD coffee is a product that ...

Nov 2012 | US$900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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