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Country Report

Carbonates in Romania

The decline in volume sales within carbonates in 2011 was a consequence of the slow economic recovery and limited consumer purchasing power. Despite a change in lifestyle trends in the last years of the review period, consumers affected by austerity ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Romania

The decline in concentrates sales in 2011 was mainly due to falling consumer purchasing power as a result of the negative impact of the economic crisis and the austerity measures taken to reduce the public deficit. In addition, the economic crisis ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Romania

The serious decline in sales in 2011 was largely the consequence of falling consumer purchasing power following the introduction of austerity measures in order to reduce the public deficit. This decline in purchasing power more than off-set the ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Romania

Sales of RTD coffee remain extremely low, with the presence of brands within the area being limited to the shelves of supermarkets, hypermarkets and forecourt retailers. Falling consumer purchasing power in 2011 discouraged producers from investing ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Romania

Emerging during the review period, RTD tea is benefiting from its image as being trendy and sophisticated as well as the growing popularity of natural and healthy products, which generally include non-carbonated soft drinks. In addition, the fact ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Romania

The modest but positive performance of sports and energy drinks in 2011 was the result of lifestyle changes in Bucharest and other large cities, where average incomes are higher. However, it should be noted that growth within the area can mainly be ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Romania

Bottled water recorded low but positive volume growth in 2011 due to increasing penetration in all income households despite the economic downturn and its impact on disposable incomes. However, growth potential is limited in rural areas, where well ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Romania

There was a decline in soft drinks sales in 2011 due to the impact of falling purchasing power and the drop in consumer confidence since the boom year of 2008, when consumers in the country were amongst the most optimistic in Europe. This turnaround ...

Jun 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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