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Country Report

Soft Drinks in Serbia

The economic recession in Serbia ran from the final months of 2008 until early 2011. In this period, the living standards of Serbian consumers started to decline after more than five years of healthy growth. Some Serbian consumers lost their jobs ...

Aug 2012 | US$1,900| Add to cart | View details ›

Country Report

RTD Coffee in Serbia

RTD coffee, which appeared in Serbia in 2006, developed fast over the review period. Despite the economic crisis, RTD coffee continued to register strong, if slower, retail volume and constant value sales growth in 2009 and 2010. Over the review ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Serbia

RTD tea has been present in Serbia for two decades. However, fast development only occurred from 2005, when leading non-alcoholic drinks players recognised its long-term growth potential in the country. Between 2005 and 2011, many recognised domestic...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Serbia

Sports and energy drinks was one of the fastest growing soft drinks categories in Serbia in 2011. This is partly due to both types being at the development stage in the country. Energy drinks has been present longer in Serbia and distribution is ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Serbia

The economic crisis remained the dominant factor in bottled water in 2011. Serbian consumers are still trying to cut back on spending wherever possible, which continued to impact bottled water. Thus, total volume sales grew only very marginally in ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Serbia

In 2011, carbonates in Serbia showed signs of recovery from the economic crisis, with total volume sales rising by 2%. Some Serbian consumers felt that the worst of the economic downturn was over, which motivated them to start to using carbonates as ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Serbia

Concentrates is still developing due to the expansion of a number of brands in both the liquid and powder formats. Liquid concentrates, which has been present for longer in the country, is popular among middle-aged and older consumers. Powder ...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Serbia

As the Serbian economy slowly recovered from the effects of the economic crisis, fruit/vegetable juice market sales grew modestly in 2011. Although total volume sales grew by only 1%, this marked an important improvement, given the negative sales ...

Aug 2012 | US$900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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