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Country Report

RTD Tea in Sweden

The hot summer of 2010 led to Swedes seeking convenient RTD tea during the summer, which boosted consumption. Some weeks of the summer in 2011 were also hot, which strengthened this trend. Most RTD tea is sold during the summer, when people crave ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Sweden

The energy drinks category saw tremendous dynamic expansion with a series of new product launches and extensions. The most unique product to appear in the Swedish sports and energy drinks category was Femme Natural Boost by Femme Natural Energy AB. ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Sweden

Functional bottled water was introduced in Sweden in 2005, and the total volume of sales was marginal until 2008, when Vitamin Well AB lunched its Vitamin Well brand. The company developed its products with the cooperation of doctors and scientists, ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Sweden

Coca-Cola Drycker Sverige AB launched its green plant bottles in Sweden. These bottles appeared first for the 0.5-litre packages and will be launched for larger packages at a later date. The speciality of these bottles is that they are made of 22.5% ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Sweden

Concentrates started losing popularity at the end of the review period after a 3-year continuous increase. The main reason was health issues and a negative perception of artificial sweeteners among consumers. Low-calorie concentrates continued to ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Sweden

Smoothies became popular in Sweden after the launch of Vie by Unilever AB in 2007. The number of brands has been increasing rapidly over the last few years thanks to the zero content of additives and extremely high content of vitamins. Swedes are ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in Sweden

The major story of 2011 was that Starbucks announced that it would start selling Starbucks RTD coffee from the end of 2011 and the beginning of 2012 in the main Swedish supermarket/hypermarket chains. Starbucks entered into an agreement with Arla ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Sweden

The total soft drinks market saw an increasing tendency in Sweden in 2011, while total volume CAGR remained pretty much constant over the review period. The main changes were seen in deeper category levels in the form of new product launches, some of...

Mar 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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