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Country Report

Carbonates in Singapore

Regular cola carbonates declined by 8% in off-trade value during 2011, although the category continued to account for 31% of total carbonates retail value sales. This shows that the flavour of standard regular cola still appeals to many Singaporean ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Fruit/Vegetable Juice in Singapore

Many Singaporean consumers traded up to 100% juice in 2011 as they sought new flavours in their soft drinks. The tastes of Singaporean consumers in this respect are becoming more sophisticated as health consciousness continued to spread across ...

Apr 2012 | US$900| Add to cart | View details

Country Report

RTD Coffee in Singapore

Growth in RTD coffee remained slow in 2011 as off-trade value sales increased by 2%. Growth in off-trade value sales remained limited by the widespread consumer preference for hot instant coffee. Instant hot coffee remains a staple in many ...

Apr 2012 | US$900| Add to cart | View details

Country Report

RTD Tea in Singapore

RTD tea increased in off-trade value by 7% in 2011. The strong performance of both Asian still RTD tea and Still RTD excluding Asian pushed value growth during 2011, resulting in slightly higher growth than 2010. RTD tea is becoming a common ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Sports and Energy Drinks in Singapore

The rivalry between F&N’s100 Plus and Yeo Hiap Seng Ltd’s H-Two-O brands intensified in 2011 as each manufacturer introduced new variants in order to compete with the other’s core brand.

Apr 2012 | US$900| Add to cart | View details

Country Report

Asian Speciality Drinks in Singapore

The increasingly strong performance of Asian still RTD tea and other Asian specialty drinks pushed growth in Asian specialty drinks to 7% in 2011. The rise of the health and wellness trend in Singapore was one key driver of growth in Asian specialty ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Singapore

The class action law suit filed against The Coca-Cola Company during the final quarter of 2011, accusing it of engaging in misleading advertising and labelling for its Vitamin Water brand, damaged the brand’s Singapore launch campaign. Coca-Cola was ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Concentrates in Singapore

Off-trade value growth in concentrates decelerated slightly in 2011, although 4% growth was still recorded. This marginal slowdown was due to the ongoing consumer shift away from concentrates towards fruit/vegetable juice. Due to the busier ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Soft Drinks in Singapore

Volume and value sales growth in soft drinks was weaker in 2011 compared to 2010 through both on-trade and off-trade channels. This weaker sales growth can be attributed mainly to Singapore’s slow population growth as growth in per capita consumption...

Apr 2012 | US$1,900| Add to cart | View details

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook