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Country Report

RTD Coffee in Thailand

RTD coffee has shown an improving performance since 2010 in both volume and value terms, driven by increasing numbers of functional RTD coffee with a health and wellness positioning. Weight management is the most popular claim that is able to attract...

Apr 2012 | US$900| Add to cart | View details

Country Report

RTD Tea in Thailand

RTD tea has continued to show double-digit percentage growth since 2009, after suffering a major decline between 2005 and 2007. The major slump was due to the declining consumption of RTD green tea, which experienced a major boom in the Thai market ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Sports and Energy Drinks in Thailand

Sports and energy drinks continued to maintain moderate growth in 2011, with total sales held back by sluggish growth in energy drinks, which accounted for almost 60% of total volume terms and some 70% of total value terms. This comes from the fact ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Asian Speciality Drinks in Thailand

Asian speciality drinks in the Thai market composes of Asian still RTD tea and RTD Asian juice drinks. More than 95% of sales in both total value and volume terms come from Asian still RTD tea. Thus, Asian speciality drinks is mainly driven by Asian ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Carbonates in Thailand

During 2010-2011, leading carbonates manufacturers focused on sports and music marketing, which helped stimulate overall growth of carbonates. Coca-Cola has continued to focus on its “Coke Music Award” to strengthen strong brand loyalty among ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Fruit/Vegetable Juice in Thailand

Fruit/vegetable juice continued to show healthy growth in 2011in both volume and value terms, helped by the ongoing health and wellness trend as well as aggressive marketing and product innovation in 100% juice and juice drinks excluding Asian.

Apr 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Thailand

Bottled water continued to see healthy growth in 2011, boosted by the ongoing marketing activities for leading brands like Crystal from Serm Suk PCL, Namthip from Thai Namthip Co Ltd, Nestlé Pure Life from Nestlé (Thailand) Ltd, Singha from Boon Rawd...

Apr 2012 | US$900| Add to cart | View details

Country Report

Concentrates in Thailand

Concentrates is mostly distributed via off-trade channels. Most products purchased are usually consumed at home. Concentrates compose of liquid and powder format. Liquid concentrates leads with a 66% off-trade RTD volume share and a 52% off-trade ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Soft Drinks in Thailand

The overall soft drinks market continued to maintain healthy growth of 6% in both total value and volume terms in 2011, driven by categories such as bottled water, fruit/vegetable juice, RTD tea and Asian speciality drinks. This growth can be ...

Apr 2012 | US$1,900| Add to cart | View details

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook