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Country Report

Concentrates in Turkey

Following the trend towards health and wellness, consumers have started to be more careful about the ingredients of the products they are consuming. And since powder concentrates are perceived as unhealthy, more and more people are shifting to liquid...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Turkey

Following the health and wellness trend, people have started to shift from cola carbonates to RTD tea, as they think that RTD tea products are much healthier than and at least as refreshing as carbonates. In addition, RTD tea is becoming more widely ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Turkey

In Turkey, the awareness of health issues is rising rapidly, mainly as a result of rising education levels, urbanisation and westernisation. Therefore, many consumers are now shifting to fruit/vegetable juice from cola carbonates, as well as ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Turkey

There is a shift from tap water to bottled water in Turkey, with respect to increasing awareness of health. Therefore, bottled water enjoys high growth rates as tap water is undrinkable in Turkey. Bottled water companies, especially still bottled ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Turkey

Due to urbanisation and the high number of young people in Turkey, the sales of energy and sports drinks are rising significantly. Since those products are mainly available and consumed in bigger cities, urbanisation stimulates the sales. In ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Turkey

Following the health and wellness trend in Turkey, many consumers have started to shift from cola carbonates to healthier products like fruit/vegetable juice, RTD tea and flavoured bottled water, as well as to non-cola carbonates. Therefore, cola ...

Jun 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Turkey

During 2011, total volume growth of soft drinks was below the CAGR registered during the review period as a whole; however, soft drinks still enjoyed a positive growth. This decline was mainly the result of a maturing market. In addition, after the ...

Jun 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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