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Tunisia

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Country Report

Carbonates in Tunisia

Off-trade sales of carbonates rose by 6% in current value terms in 2011. Carbonates continue to attract more consumers, particularly children and teenagers who enjoy socialising with friends.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Tunisia

Concentrates performed fairly well in Tunisia in 2011, registering off-trade volume growth of 5%. These products benefited from their low-price positioning compared to fruit juices and the availability of domestic brands which are well-known by local...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Tunisia

Off-trade volume growth in 2011, at 4%, was lower than the review period CAGR of 8% as the category suffered from the deteriorating economic situation following the revolution, which saw consumers limit their purchases of expensive grocery products.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Tunisia

2011 was a very difficult year for the Tunisian economy following the January revolution. Manufacturers suffered from disruption to supplies and distribution, as well as high operational costs. Manufacturers also attributed their poor results to the ...

Apr 2012 | US$1,900| Add to cart | View details ›

Country Report

RTD Coffee in Tunisia

RTD coffee is not a familiar format in Tunisia where people are used to traditional hot espresso coffee or coffee with milk. The format is unlikely to find success among Tunisian consumers although it could find some growth opportunities among ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in Tunisia

RTD tea is very underdeveloped in the Tunisian market as this format has little consumer appeal and carbonates remain the overwhelming beverage of choice when needing refreshment.

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in Tunisia

In 2011, energy drinks recorded off-trade current value growth of 5%. Energy drinks are typically attractive to young people between the ages of 18 and 35. These products are gaining popularity as they are perceived as trendy and associated with ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Tunisia

Consumption of bottled water increases during the summer in Tunisia. During the month of Ramadan the category enjoys a considerable surge in consumption but in 2011 Tunisia experienced a mineral water shortage. The shortage of some brands was due to ...

Apr 2012 | US$900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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