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Country Report

RTD Coffee in Taiwan

Over the review period, drinking coffee was very popular in Taiwan, with significant growth in consumption. RTD coffee as well as other fresh brewing coffee in coffee shops and convenience store chains were very popular. With convenience stores ...

Feb 2012 | US$900| Add to cart | View details

Country Report

RTD Tea in Taiwan

RTD tea in Taiwan continued to be the largest soft drinks category in 2011. Tea is a local traditional drink and most Taiwanese consumers believe that it is good for the health. With the popularity of RTD tea, sales grew significantly over the review...

Feb 2012 | US$900| Add to cart | View details

Country Report

Sports and Energy Drinks in Taiwan

In 2011, sports and energy drinks in Taiwan was hit by the plasticiser incident. The major product ingredient, the cloudy agent, of sports drinks was found to be contaminated with plasticiser, which was not allowed to be added to food and beverages. ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Asian Speciality Drinks in Taiwan

Over the review period, still Asian RTD tea, especially green tea products, was recognised for its health benefits and experienced strong growth in both volume and value terms. As a result, the growth of still Asian RTD tea products contributed to ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Bottled Water in Taiwan

Influenced by the plasticiser incident, bottled water, which was believed to be a safe and healthy drink, enjoyed growth in 2011. Consumers moved their consumption to bottled water to avoid other beverage products about which they had plasticiser ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Carbonates in Taiwan

In 2011, carbonates in Taiwan saw continuous efforts by brand owners in terms of new product developments to expand the brands’ product lines. Over the review period, carbonates products experienced stagnating or even declining growth due to the ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Concentrates in Taiwan

Over the review period, the sales of concentrates in Taiwan developed slowly because of the popularity of soft drinks in other categories. The easy access of retail establishments such as convenience stores and supermarkets allowed consumers to ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Fruit/Vegetable Juice in Taiwan

In 2011, fruit/vegetable juice in Taiwan was strongly impacted by the plasticiser incident. Because the additive cloudy agent in juice products was contaminated by plasticiser the sales of juice dropped significantly. Although most of the brands ...

Feb 2012 | US$900| Add to cart | View details

Country Report

Soft Drinks in Taiwan

The soft drinks market in Taiwan was hit by the plasticiser contamination incident. Product categories associated with the additive cloudy agent, such as fruit/vegetable juice products, sports drinks, and concentrates, were strongly influenced in ...

Feb 2012 | US$1,900| Add to cart | View details

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook