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Country Report

Carbonates in the US

Health and wellness is a growing factor in consumer purchasing decisions as two-thirds of Americans are either overweight or obese. Obesity is a growing danger in the US and there has been an attempt to prevent it from a younger age. The launch of ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in the US

In 2011, volume sales of fruit/vegetable juice declined by 2%; a fourth consecutive year of decline. Bad orange crops due to freezing weather conditions in Florida can be blamed for some of this decline but manufacturers will typically supplement ...

May 2012 | US$900| Add to cart | View details ›

Country Report

RTD Coffee in the US

RTD coffee remains a highly specialised product that has gained momentum in only a handful of global markets. As a premium priced, indulgent drink with distribution primarily in developed markets such as the US, RTD coffee was particularly vulnerable...

May 2012 | US$900| Add to cart | View details ›

Country Report

RTD Tea in the US

In 2011, RTD tea sales remained healthy in the US, growing by 7% in total value and 8% in total volume terms. Health-oriented consumers are choosing RTD tea over other soft drinks, such as cola carbonates, due to its natural health properties, like ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Sports and Energy Drinks in the US

Sports and energy drinks, being at the premium end of soft drinks, was deeply impacted during the severe recession that resulted in slower or declining sales of even the most established mega brands in the beverages market as US consumers simply ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in the US

Functional bottled water suffered a decline of 4% in off-trade value sales in 2011; a continued sharp decline from the CAGR of 13% over the review period. The leading brand in functional bottled water, VitaminWater, is being sued for having a ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in the US

Sales of concentrates continued to grow in 2011, with total value increasing by 1% and total RTD volume sales increasing by 5%. In the context of the review period growth, the growth in 2011 is considerably slower in both volume and value terms. This...

May 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in the US

The severe economic downturn and well-publicised lawsuits and recalls of leading brands regarding their misleading claims and branding have led to consumer behaviour changes that might prevail for a long time to come. Private label products have ...

May 2012 | US$1,900| Add to cart | View details ›

Books more ›

Statistical Reference Handbook

Who Drinks What

Jan 2011

Statistical Reference Handbook

World Consumer Lifestyles Databook 2012

Mar 2012

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