Soft Drinks

Sales of soft drinks in Malaysia are generally benefitting from the rebound of tourism and foodservice in the post-pandemic landscape. For example, fountain sales are accelerating for carbonates and RTD tea, supported by the growth of hotels in the…

Soft drinks in Uzbekistan has witnessed a solid performance in 2023, with off- and on-trade volume sales increasing at impressive rates and most categories set to post positive results in both regards for the entire year. Economic development, rising…

Soft drinks in Kazakhstan recorded positive growth in 2023, maintaining its upwards trajectory in both volume and value terms. The general drivers of growth for all categories include population growth, especially among the younger demographic,…

Soft drinks in Serbia faced significant challenges in 2023 due to a decline in disposable income. The economic downturn prompted Serbians to reassess their purchasing habits, focusing primarily on essential products. With price sensitivity on the…

In 2023, Australia has witnessed a gradual return to normalcy, as the nation has emerged from the pandemic’s grip. Australia’s recovery from COVID-19 started at a slower pace compared with many other countries due to prolonged restrictions, with…

In 2023, soft drinks in Oman have shown resilience post COVID-19. Soft drinks, including bottled water and juices, have rebounded positively, aligning with the resurgence of social events. Health and wellness trends continue to shape preferences,…

Soft drinks consumption is growing despite demand being confined to carbonates, bottled water, juice and energy drinks. 2023 saw new entrants and rising local production, driven by rising demand for affordable brands at a time of high inflation and a…

In 2023, demand for soft drinks in Qatar was fuelled by the constant stream of high profile events, which drove on- and off-trade sales. However, there was a dip in demand, following strong off-trade increases and the rebound in on-trade sales in…

The picture was bleak for soft drinks in Pakistan in 2023, with retail volume sales falling across the board, with the exception of bottled water and concentrates. That being said, overall retail volume sales increased slightly, due to bottled water…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Tax increases placed upward pressure on prices in 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth, while investment in infrastructure has led to improvements in…

Sales in soft drinks remain in a decline in Lithuania in 2023, albeit showing a less steep slump in off-trade volume terms than seen in 2022. This is attributed to ongoing economic challenges, starting with the era of the pandemic, following into the…

Due to rising inflation and economic uncertainty in Latvia, off-trade volume sales of soft drinks declined in 2023. With rising prices, disposable incomes were reduced, leading many to adapt their buying habits, reducing purchases of non-essential…

2023 saw pressure on demand for soft drinks ease as the re-dollarisation of the Lebanese pound, rising remittances and buoyant inbound arrivals, spurred by returning expatriates, pushed volume growth. On-trade growth was especially strong as the…

In 2023, soft drinks volume sales witnessed an ongoing recovery following negative results noted during the outbreak of COVID-19. Consumers continued to spend time outside the home, in foodservice outlets and leisure locations, and this behaviour…

The German soft drinks industry has suffered multiple crises. After the pandemic hit the on-trade and boosted off-trade sales, inflation has had a severe impact on consumers’ behaviour. In addition to changing consumption behaviour, foodservice…

Despite facing challenges such as political instability, internal conflicts, and disruptions in the value chain following the Russia invasion of Ukraine, the Ethiopian soft drinks market continued to grow steadily in 2023. Water shortages increased…

The Swiss market for soft drinks saw a marked slowdown in growth in volume terms in 2023, following the buoyant performance of the previous year. The latter was driven largely by an increase in mobility and the recovery of international tourism,…

Soft drinks witnessed steady volume growth in 2023 with progress reported in both the off-trade and on-trade. Horeca establishments are now trading as normal in Slovenia and this is enabling on-trade volume sales to make a further recovery with…

Energy drinks, led by the reduced sugar format, posted double-digit off-trade volume growth in 2023, while most other categories saw moderates increases. The exceptions were RTD tea and juice, which registered small decreases in retail volume sales…