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Company Profile

Sony Corp in Consumer Electronics

Dec 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.

Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sony Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Financial Assessment

  • Strategic Evaluation

SWOT – Sony Corp

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Short Run Exposure to Yen Strength

  • Strategic Evaluation

Competitive Positioning

Betting on LCD to win in Digital Televisions

  • Competitive Positioning

Ahead of the Curve in Video Players

  • Competitive Positioning

Sony Corp in Cameras and Camcorders

  • Competitive Positioning

Sony Corp in Portable Consumer Electronics

  • Competitive Positioning

Sony Corp in In-Car Entertainment

  • Competitive Positioning

Sony Corp in In-Home Consumer Electronics

  • Competitive Positioning

Sony Corp in Computers

  • Competitive Positioning

Market Assessment

Opportunities in Computers and Portable Media Players

  • Market Assessment

In-Home Consumer Electronics, Cameras and Camcorders

  • Market Assessment

Category and Geographic Opportunities

Prospects for Televisions

  • Category and Geographic Opportunities

Driving Value Sales in In-Home Consumer Electronics

  • Category and Geographic Opportunities

E-books and Other Portable Computers

  • Category and Geographic Opportunities

Prospects for 2011

  • Category and Geographic Opportunities

Brand Strategy

The Sony 3D Ecosystem

  • Brand Strategy

The Sony 3D Ecosystem

  • Brand Strategy

Competition in 3D

  • Brand Strategy

Sub-Brand Focus: Handycam

  • Brand Strategy

Sub-Brand Focus: Alpha and Cybershot

  • Brand Strategy

Sub-Brand Focus: VAIO

  • Brand Strategy

Sub-Brand Focus: Sony Reader, Walkman

  • Brand Strategy

Operations

Sony Corp : Structure

  • Operations

Production and Product Development Highlights: 2010

  • Operations

Major Affiliated Companies and Subsidiaries

  • Operations

Recommendations

Driving Growth in Mobile Media Devices

  • Recommendations

Approaching 3D and Digital Photography

  • Recommendations

Definitions

Definitions

  • Definitions

Samples

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