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Company Profile

Sony Corp in Consumer Electronics

Dec 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.

Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sony Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

Financial Assessment

SWOT – Sony Corp

Key Strategic Objectives and Challenges

Short Run Exposure to Yen Strength

Competitive Positioning

Betting on LCD to win in Digital Televisions

Ahead of the Curve in Video Players

Sony Corp in Cameras and Camcorders

Sony Corp in Portable Consumer Electronics

Sony Corp in In-Car Entertainment

Sony Corp in In-Home Consumer Electronics

Sony Corp in Computers

Market Assessment

Opportunities in Computers and Portable Media Players

In-Home Consumer Electronics, Cameras and Camcorders

Category and Geographic Opportunities

Prospects for Televisions

Driving Value Sales in In-Home Consumer Electronics

E-books and Other Portable Computers

Prospects for 2011

Brand Strategy

The Sony 3D Ecosystem

The Sony 3D Ecosystem

Competition in 3D

Sub-Brand Focus: Handycam

Sub-Brand Focus: Alpha and Cybershot

Sub-Brand Focus: VAIO

Sub-Brand Focus: Sony Reader, Walkman

Operations

Sony Corp : Structure

Production and Product Development Highlights: 2010

Major Affiliated Companies and Subsidiaries

Recommendations

Driving Growth in Mobile Media Devices

Approaching 3D and Digital Photography

Definitions

Definitions

Samples

Please update/install flash.

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