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Company Profile

Sony Corp in Toys and Games

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.

Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sony Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Sony: Consumer electronics conglomerate

Sony struggles to maintain its footing

SWOT: Sony Corp

Competitive Positioning

Packaged video games software and hardware declines

Sony the second largest video games company globally

Focus on content services in lead up to new console launches

Software sales and Move help Sony

Market Assessment

Sony makes strong gains against rival Nintendo

Geographic and Category Opportunities

Growth in video games to remain mature market dominated

Taking the longer view in video gaming

3D in video games is still a big unknown

Digital marketplace cheat sheet

Gaining ground back from the pre-owned games market

Sony and Microsoft move to motion sensor hardware

Smartphones make future of dedicated handhelds uncertain

Brand Strategy

Sony revives PS3 sales with new hardware and 3D software

PS3 remains a core Sony product

Operations

Sony: A diversified consumer electronics company

Recommendations

Leverage cross-product category technology

Samples

Please update/install flash.

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