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Company Profile

Sony Corp in Toys and Games

Nov 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy.

Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sony Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Sony video games: Only part of the story

  • Strategic Evaluation

Sony struggles to maintain its footing

  • Strategic Evaluation

Sony impacted by cyber attacks in Q1 2011

  • Strategic Evaluation

SWOT: Sony Corp

  • Strategic Evaluation

Competitive Positioning

Nintendo's loss ; Sony and Microsoft's g ain

  • Competitive Positioning

The software element of the equation among the top 10

  • Competitive Positioning

Focus on content services in lead up to new console launches

  • Competitive Positioning

Software sales and Move help Sony to grow

  • Competitive Positioning

Market Assessment

Sony makes strong gains against rival Nintendo

  • Market Assessment

Geographic and Category Opportunities

Growth in video games to remain mature market dominated

  • Geographic and Category Opportunities

Demographics, consumer expenditure and broadband growth

  • Geographic and Category Opportunities

Taking the longer view in video gaming

  • Geographic and Category Opportunities

Growth in video games to remain mature market dominated

  • Geographic and Category Opportunities

3D focus for games development

  • Geographic and Category Opportunities

Digital marketplaces feature more heavily in video game strategy

  • Geographic and Category Opportunities

Digital marketplace cheat sheet

  • Geographic and Category Opportunities

Gaining ground back from the pre-owned games market

  • Geographic and Category Opportunities

Sony gears up for next generation of game consoles

  • Geographic and Category Opportunities

Sony and Microsoft move to motion sensor hardware

  • Geographic and Category Opportunities

The Sony Vita vs the 3DS

  • Geographic and Category Opportunities

Brand Strategy

Sony revives PS3 sales with new hardware and 3D software

  • Brand Strategy

PS3 to remain a core Sony product

  • Brand Strategy

Operations

Sony: A diversified consumer electronics company

  • Operations

Recommendations

Leverage cross product category technology

  • Recommendations

Samples

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