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Country Report

Argentina Flag Soup in Argentina

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2015 and for the third consecutive year, the demand for soup in Argentina declined due to a fall in purchasing powers and high inflation. The economic crisis in the country is promoting change in the consumption habits of Argentineans, who are replacing industrialised soup with home-made soup as it is a much cheaper option. In 2015, soup decreased by 4% in total volume terms, while sales increased by 27% in current terms to reach ARS1,059 million.

COMPETITIVE LANDSCAPE

  • Unilever de Argentina strongly dominated soup in 2015 with a 93% value share. The success of its traditional brand Knorr is a strong barrier to the entry of other competitors in soup, who have failed soon after joining the category. In line with the increasing demand for healthy products, the company offers a choice of reduced-salt and reduced-fat soup.

PROSPECTS

  • Although over the forecast period, sales of soup are projected to recover, the outlook for the category is not very encouraging. The difficult economic situation is a barrier to demand for industrialised soup, as consumers opt for home-made soup because of its lower price. Also, according to industry sources, chilled soup, frozen soup and UHT soup continue to be conspicuously absent from Argentina, as no company plans to launch these products in the short term.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Argentina?
  • What are the major brands in Argentina?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Argentina - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Argentina - Company Profiles

Molinos Río de la Plata SA in Packaged Food (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Molinos Río de la Plata SA: Key Facts
  • Summary 2 Molinos Río de la Plata SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Molinos Río de la Plata SA: Competitive Position 2015

Unilever de Argentina SA in Packaged Food (Argentina)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Unilever de Argentina SA: Key Facts
  • Summary 5 Unilever de Argentina SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Unilever de Argentina SA: Competitive Position 2015

Packaged Food in Argentina - Industry Context

EXECUTIVE SUMMARY

The economic crisis boosts consumption of inexpensive food

Dairy players reorganise production

Government intervention distorts demand

Discounters and convenience stores gain share

Greater dynamism is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

The fall in the global price of powder milk leads to reductions in local production

The official “Controlled Prices” programme maintains demand

Tourism and the economic context negatively impact consumption via foodservice

Discounters and convenience stores gain share

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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