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Country Report

Australia Flag Soup in Australia

| Pages: 58

Price: US$900

About this Report

Executive Summary

TRENDS

  • Soup is expected to perform poorly in 2013, with value sales declining by 2% in current terms to reach A$362 million. Canned/preserved soup, which is expected to hold a 45% value share of soup in 2013, will record the largest value sales decline of -19% in current terms. With premiumisation becoming a strong trend across the categories in packaged food, consumers are beginning to look upon canned soup as inferior and are becoming less inclined to purchase it.

COMPETITIVE LANDSCAPE

  • In 2013, Campbell Australasia Pty is expected to hold the largest value share of 37% in soup in Australia. The company is expected to be most dominant in canned/preserved soup, and hold a 55% value share in 2013. Campbell Australasia Pty is successful due to its extensive distribution to supermarkets as well as its broad variety of products. Its offerings include condensed, ready-to-serve, chunky and ready-meal options, such as Chunky Fully Loaded soup, covering strong ground within canned/preserved soup. The company also offers a variety of packaging, including metal cans, folding cartons and plastic tubs. Campbell Australasia Pty’s wide range of soup products and variety of packaging enables the company’s products to look attractive and prominent on shelves, and offer convenience to consumers.

PROSPECTS

  • Soup in Australia will recover slightly over the forecast period with a constant value CAGR of 1%. This will largely driven by the exotic flavours and microwavable packaging offerings of UHT soup, which is expected to grow by 13% in constant value CAGR. Retailers and manufacturers have strong incentives to promote UHT soup since they add significant value to the market and raise unit prices. UHT Soups already have a unit price of A$9.19/kg compared to A$5.67/kg for canned soup, and although these unit prices are likely to decline as the market for UHT soup matures, to result will still be a rise in unit price of soup overall from A$8.74/kg in 2013 up to A$8.88/kg in 2018.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Australia?
  • What are the major brands in Australia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Australia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2008-2013
  • Table 2 Sales of Soup by Category: Value 2008-2013
  • Table 3 Sales of Soup by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Soup by Category: % Value Growth 2008-2013
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Soup: % Value 2009-2013
  • Table 7 LBN Brand Shares of Soup: % Value 2010-2013
  • Table 8 Distribution of Soup by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Soup by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Soup by Category: Value 2013-2018
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2013-2018

Soup in Australia - Company Profiles

Goodman Fielder Ltd in Packaged Food (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Goodman Fielder Limited: Key Facts
  • Summary 2 Goodman Fielder Limited: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Goodman Fielder Limited: Competitive Position 2013

Packaged Food in Australia - Industry Context

EXECUTIVE SUMMARY

Aspirational food choices overcome poor economic performance

Naturally healthy products increasingly important

Private label adds value

Supermarkets stay strong, offering convenience, low prices and new concepts

Promising prospects for premium products

KEY TRENDS AND DEVELOPMENTS

Convenience drives growth in packaged food

Australian consumers inspired by premium home cooking

Increased concern about how food is produced

Ignore the economy, go gourmet

Supermarket wars

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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