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Country Report

Belgium Flag Soup in Belgium

| Pages: 32

Price: US$990

About this Report

Executive Summary

TRENDS

  • With the exception of chilled soup, which increased by 4% in volume terms and 5% in current value terms, all other types of soup declined in both volume and current value terms in 2015. The new consumption pattern for soup amongst Belgian consumers continued to diminish the opportunities for soup consumption: soup was less and less seen as a starter, and was instead eaten as a meal. Whilst this meant that soup still had an important place in Belgians’ food habits, it also led to diminishing consumption by reducing the opportunities for consumption. The reaction in UHT soup was to adapt the packaging: bigger “family packs” which are more suitable if soup is eaten as a meal; and 2x300ml packages, design to be eaten at work. However, there was no sign that these new packaging formats helped to prevent a further sales decrease. UHT soup also witnessed frequent new flavour launches, such as Cream of Mushroom, released by Campbell Foods in 2015. Despite these efforts, UHT, shelf-stable and dehydrated soup continued to decline in 2015. Instant soup also declined; however, as convenience is an influential trend, this category fell only slowly, by 1% in volume terms.

COMPETITIVE LANDSCAPE

  • Sales of soup remained heavily concentrated amongst two major companies in 2015: Campbell Foods and Unilever, which together accounted for a 70% share of value sales. Campbell Foods ranked first with a 44% share, whilst Unilever ranked second with a 26% share. Iglo ranked third, but was far behind with a mere 3% share.

PROSPECTS

  • Soup is expected to continue to decline in volume terms and in value terms at constant 2015 prices during the forecast period. Despite price increases for organic soup and chilled soup, UHT soup and shelf-stable soup will see their prices decline, leading to a decline in the price of soup. Declining sales and the price war between retailers have pushed prices down, and will continue to do so during the forecast period. Chilled soup is still expected to see an important rise, with a CAGR of 3% in volume terms and a CAGR of 4% in value terms at constant 2015 prices; however, these are lower than the 4% CAGR in volume terms and 5% CAGR in value terms in the review period. Even though there is still room for growth, chilled soup is maturing, and by the end of the forecast period the growth rate will begin to slow.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Belgium?
  • What are the major brands in Belgium?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Belgium - Company Profiles

Etn Franz Colruyt NV in Packaged Food (Belgium)

Strategic Direction

Key Facts

  • Summary 1 Etn Franz Colruyt NV: Key Facts
  • Summary 2 Etn Franz Colruyt: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Etn Franz Colruyt: Private Label Portfolio

Competitive Positioning

  • Summary 4 Etn Franz Colruyt: Competitive Position 2014

Unilever Belgium NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Unilever Belgium NV: Key Facts
  • Summary 6 Unilever Belgium NV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Unilever Belgium NV: Competitive Position 2015

Packaged Food in Belgium - Industry Context

Executive Summary

Packaged food sales continue to grow, despite ongoing macroeconomic constraints

Consumers remain price conscious, boosting private label sales

Consumers accept the principle of health and wellness, although the overweight population continues to rise

Rising demand for more exotic flavours

Modest expectations for packaged food over the forecast period

Key Trends and Developments

Slow economic growth hampers the progress of packaged food

Private label continues to gain ground in this highly fragmented market

Premiumisation trend characterises the marketplace in 2015

Rising demand for ethnic and more exotic flavours in some but not all categories

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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