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Country Report

Brazil Flag Soup in Brazil

| Pages: 57

Price: US$900

About this Report

Executive Summary

TRENDS

  • Instant soups have become increasingly popular in Brazil in the recent years. Two key factors are related to this trend: one is its healthy appeal due to its low-calorie content and the other one is its convenience for preparing either at home or during breaks at work. Consequently, the value share of instant soups increased from 23% in 2008 to an expected 29% of total retail sales of soups in 2013.

COMPETITIVE LANDSCAPE

  • Nestlé leads in sales of soups and is expected to account for a 32% value share in 2013 seeing a small increase compared with the previous year. Its leading position is derived from its strong performance in dehydrated soup. Along the review period its main strategy was to develop new flavours and to advertise novelties mainly on television. Furthermore, flavour novelty is a key trend in soups. For instance, Maggi launched dehydrated soup with larger pieces of pasta and vegetables in the following flavours: chicken breast, rustic chicken and meat with vegetables, amongst others. Knorr introduced more pasta in the following flavours: carrots and potatoes, meat and chicken, amongst others.

PROSPECTS

  • Soup is expected to see strong performance between 2013 and 2018, registering a constant value CAGR of 10%. The category will continue to benefit from a growing number of consumers opting for convenience products as well as the lack of time for women to prepare homemade meals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Brazil?
  • What are the major brands in Brazil?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2008-2013
  • Table 2 Sales of Soup by Category: Value 2008-2013
  • Table 3 Sales of Soup by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Soup by Category: % Value Growth 2008-2013
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Soup: % Value 2009-2013
  • Table 7 LBN Brand Shares of Soup: % Value 2010-2013
  • Table 8 Distribution of Soup by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Soup by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Soup by Category: Value 2013-2018
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2013-2018

Soup in Brazil - Company Profiles

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cia Brasileira de Distribuição SA: Key Facts
  • Summary 2 Cia Brasileira de Distribuição SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Cia Brasileira de Distribuição SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Cia Brasileira de Distribuição SA: Competitive Position 2012

Nestlé Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé Brasil Ltda: Key Facts
  • Summary 6 Nestlé Brasil Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Brasil Ltda: Competitive Position 2013

Yoki Alimentos SA in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Yoki Alimentos SA: Key Facts
  • Summary 9 Yoki Alimentos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Yoki Alimentos SA: Competitive Position 2013

Packaged Food in Brazil - Industry Context

EXECUTIVE SUMMARY

A large country full of opportunities for packaged food

Social media marketing appeals in packaged food

Mergers and acquisitions are on the rise in Brazil as the market slowly takes steps towards consolidation

High commodity prices have an impact on retail food prices

Conservative but positive outlook, with growth expected

KEY TRENDS AND DEVELOPMENTS

Lactose-free products gain popularity in Brazil

Social media marketing, the new communication strategy

Mergers and acquisitions positively impact packaged food in Brazil

The high costs of commodities continue to increase the prices of packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Trends

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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