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Country Report

Costa Rica Flag Soup in Costa Rica

| Pages: 24

Price: US$990

About this Report

Executive Summary

Trends

  • The low levels of innovation that have traditionally characterised packaged soups offered in Costa Rica are going through a transitional process, being boosted by free trade agreement development with countries such as the US and Chile. As a result of this scenario, the number of brand options and formats available have started to migrate from the popular dehydrated soup brands that have historically represented most of the soup sales in the country (mainly Maggi and Knorr), towards new health-orientated and functional alternatives that use organic and non-GMO ingredients as differentiating features to target higher-income buyers.

Competitive Landscape

  • Nestlé Costa Rica SA continued as the main soup competitor in Costa Rica during 2015, accounting for a 54% retail value share. Traditional top-of-mind brand awareness (Maggi) combined with vast levels of product availability supported by extensive distribution networks and manufacturing scales allow this manufacturer to offer very competitive unit prices, while targeting its products towards a wide range of low- and middle-income buyers. In second place, Unilever de Centroamérica SA followed in 2015 with a 35% value share of soup, also benefiting from scale logistics in terms of manufacturing and distribution, which have allowed this international player to develop a good value for money relation for its Knorr brand which, like Nestlé’s soups, bases its offering on having different line extensions (which include stocks and bouillon) that are capable of targeting a wide range of middle- and lower-income local shoppers.

Prospects

  • Further levels of segmentation and packaging innovation should continue to develop within packaged soup sales in Costa Rica over the forecast period. Natural claims and more functional and health-orientated formulations should consolidate as the most relevant trends in new product launches, which will challenge the strong traditional dominance exercised by dehydrated soup alternatives by the year 2020. An increasing offering of imported brands is anticipated to come hand in hand with the further implementation of free trade agreements, providing a more dynamic sales context while offering additional opportunities to target a broader base of middle-income buyers in the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Costa Rica?
  • What are the major brands in Costa Rica?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Costa Rica - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Soup: % Value 2011-2015
  • Table 6 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 7 Distribution of Soup by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 10 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Packaged Food in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Steady volume and value growth characterise 2015 performance

Affordable healthy proposals and value for money alternatives keep gaining ground

Consolidated international players continue to be challenged by local propositions

Modern grocery outlet penetration reaches more stable scenario in 2015

Convenient and healthy propositions will set the pace over the coming five years

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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