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Country Report

Denmark Flag Soup in Denmark

| Pages: 65

Price: US$900

About this Report

Executive Summary

TRENDS

  • Health and wellness is impacting the Danish soup to a high degree. Chilled soup especially is experiencing impressive growth rates in volume terms. The chilled soup category is seen as being much healthier as is frozen soup, which has done fairly well in Denmark. Denmark is not a typical soup-eating country, however. The reason for the success of chilled soup, which has had positive volume growth rates since 2011, is convenience. Many Danes like to have an easy-to-prepare meal, and chilled soup must be one of the easiest meals of all to prepare. Convenience together with the launches of healthier versions of chilled soups represent the biggest and most important trends in the category in 2014 and during the entire review period in Denmark.

COMPETITIVE LANDSCAPE

  • Tulip Food Co is the category leader in the Danish soup category. Tulip is a domestic producer that makes frozen soup under the brand name Mou. Mou is very well known in Denmark due to marketing campaigns and even TV commercials. However, commercials of Mou have become rare over the past few years. Tulip in 2014 will have 43% of the category’s value sales and in frozen soup it will have a 64% value share. No other company comes close to Tulip’s share. Unilever Danmark A/S will be second in the overall soup category with a 15% share due to its Knorr brand. Arla Foods Amba will be third with an 11% share due to its Karolines brand, which performs well in chilled soup. The overall category does not have many major companies. In fact, these three companies, though they are competitors, are not competing within the same category. Tulip operates in frozen soup, Unilever in dehydrated soup and Arla in chilled soup.

PROSPECTS

  • Convenience will be the most important element that will impact the soup category over the forecast period. The health and wellness trend, which is influencing the Danish packaged food market, will also impact soup. The companies that promote their brands as being healthy will perform well, and chilled soup as well as organic soup will become more interesting to the general public in Denmark. Frozen food is not so popular anymore in Denmark, and this is will continue to impact the soup category, whereas chilled soup and/or organic soup that contains natural ingredients, less fat and no additives will become more visible in the category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Denmark?
  • What are the major brands in Denmark?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Denmark - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2009-2014
  • Table 2 Sales of Soup by Category: Value 2009-2014
  • Table 3 Sales of Soup by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Soup by Category: % Value Growth 2009-2014
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Soup: % Value 2010-2014
  • Table 7 LBN Brand Shares of Soup: % Value 2011-2014
  • Table 8 Distribution of Soup by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Soup by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Soup by Category: Value 2014-2019
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2014-2019

Soup in Denmark - Company Profiles

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Coop Danmark A/S: Key Facts
  • Summary 2 Coop Danmark A/S: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Coop Danmark A/S: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Coop Danmark A/S: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Coop Danmark A/S: Competitive Position 2014

Haugen-Gruppen Denmark AS in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Haugen-Gruppen Denmark AS: Key Facts
  • Summary 7 Haugen-Gruppen Denmark AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Royal Greenland A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Royal Greenland A/S: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Royal Greenland A/S: Competitive Position 2014

Tulip Food Co in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Tulip Food Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Tulip Food Co: Competitive Position 2014

Packaged Food in Denmark - Industry Context

EXECUTIVE SUMMARY

Moderate growth underpinned by increasing interest in premium food

Hectic lifestyles make snack products increasingly popular

Local brands and domestic manufacturers dominate the competitive environment

Internet retailing remains underdeveloped

Slow improvement expected

KEY TRENDS AND DEVELOPMENTS

In a concentrated market, ‘niche’ becomes trendy

The fat tax is gone, but health and wellness remains

The popular New Nordic Kitchen gives local manufacturers a competitive advantage

Snacks and convenience products target Danes living a hectic life

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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