print

Country Report

Denmark Flag Soup in Denmark

| Pages: 35

Price: US$990

About this Report

Executive Summary

TRENDS

  • The key trend that affected soup in 2015 was convenience. Packaged soup products are easy to prepare, as they usually just need to be heated and/or the addition of a simple ingredient such as hot water. Categories such as UHT soup and chilled soup which contain easy-to-prepare products thus recorded the highest current retail value growth rates in 2015. However, it is important to keep in mind that convenience is not the only decisive factor. The decline of shelf stable soup and the success of chilled soup and UHT soup in 2015 shows that naturalness also is an important factor impacting this category, as the two latter soup types are perceived as less artificial than shelf stable and dehydrated soup.

COMPETITIVE LANDSCAPE

  • Tulip Food led soup in 2015, with a retail value share of 25%. Tulip Food is the Danish manufacturer of the frozen soup brand Mou, which is well known in Denmark. However, the company’s share continued to decrease since Tulip Food’s Mou brand offers frozen soup, which is declining in size due to increased competition from inter alia chilled and UHT soup. Arla Foods, present in soup with its Karolines Køkken UHT soup, increased its retail value share to 16% in 2015.

PROSPECTS

  • The health and wellness and convenience trends are expected to continue over the forecast period. Danish consumers value natural products. Manufacturers are therefore expected to react to this increasing consumer demand by launching soups which are easy to prepare while satisfying consumers’ desire for healthy products.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Soup Market Research Report

doc_excel_table.pngSample Soup Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Denmark?
  • What are the major brands in Denmark?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Denmark - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Denmark - Company Profiles

Arla Foods Amba in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Arla Foods Amba: Key Facts
  • Summary 2 Arla Foods Amba: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Arla Foods Amba: Competitive Position 2015

Coop Danmark A/S in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Coop Danmark A/S: Key Facts
  • Summary 5 Coop Danmark A/S: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Coop Danmark A/S: Competitive Position 2015

Dagrofa ApS in Packaged Food (Denmark)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Dagrofa ApS: Key Facts
  • Summary 8 Dagrofa ApS: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 9 Dagrofa ApS: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Dagrofa ApS: Competitive Position 2015

Packaged Food in Denmark - Industry Context

EXECUTIVE SUMMARY

Premiumisation and health and wellness drive growth in 2015

New private label lines impact 2015

Major players continue to dominate as small manufacturers gain value share

Discounters takes value share from other retail channels

Packaged food expected to grow further over the forecast period

KEY TRENDS AND DEVELOPMENTS

Premiumisation and exotic flavours to maintain consumer interest

Consumers’ busier lifestyles call for more convenient packaged food options

Health and wellness remains a key factor in packaged food in 2015

Private label continues expanding in 2015

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here