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Country Report

Estonia Flag Soup in Estonia

| Pages: 34

Price: US$990

About this Report

Executive Summary

Trends

  • In previous years soup experienced a notable level of innovation and the emergence of new categories such as chilled and UHT soup. More precisely, the latter category has been rising from the ashes. Following the withdrawal of the Felix Buffee line from Poltsamaa Felix, the category basically disappeared, but the introduction of the Supike range from Kadarbiku Köögivili has reinvigorated it. Despite that, soup (especially shelf stable and dehydrated formats) has been facing growing maturity. In addition, recently improved health awareness has not supported the performance of ready-made soups, which are perceived to contain high levels of salt and other preservatives and offer poor nutritional value. Nevertheless, a rapid decline in consumption has not been seen, with even new brands appearing.

Competitive Landscape

  • Soup in Estonia continued to be led by local player Salvest AS, which accounted for a retail value share of 41% in 2015. With years of experience, the company’s canned soups are favoured by local consumers thanks to their pleasing flavours, good quality and affordable prices. Other strong players also have local origins. Saarioinen Eesti OÜ, which focuses on chilled soup, ranked second with a retail value share of 19%, while Poltsamaa Felix AS, which focuses on canned soup, ranked third with a retail value share of 11%. All three players managed to slightly gain share in 2015 thanks to recent launches.

Prospects

  • Soup consumption is not expected to increase over the forecast period. However, despite ongoing maturity, companies have still been trying to develop and even innovate in this space. Rising health awareness has been driving more Estonians towards healthier diets and this has been having an impact on new product development. In general, the assortment of soups has gradually increased, with this trend expected to accelerate over the coming years. It should be noted that the performance of soup will be hampered by the country’s ageing population, while the consumption of soup (both homemade and industrially manufactured) among younger Estonians is much lower.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Estonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Estonia?
  • What are the major brands in Estonia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Estonia - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Soup: % Value 2011-2015
  • Table 6 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 7 Distribution of Soup by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 10 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Estonia - Company Profiles

Salvest AS in Packaged Food (Estonia)

  • Summary 1 Salvest AS: Key Facts
  • Summary 2 Salvest AS: Operational Indicators
  • Summary 3 Salvest AS: Competitive Position 2015

Packaged Food in Estonia - Industry Context

EXECUTIVE SUMMARY

Competition and improving disposable incomes contribute to growth

Rising consumer demands challenge manufacturers

Complications in export possibilities boosts competition

Considerable steps are made towards internet retailing

Rather positive performance is expected in the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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