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Country Report

Finland Flag Soup in Finland

| Pages: 42

Price: US$990

About this Report

Executive Summary

Trends

  • Soup in Finland is normally consumed as a meal or part of a meal and a wide selection of soups are available to meet different consumer needs and preferences. Indeed, the product range is diverse and includes traditional pea soup, which is a shelf stable soup, chilled fruit/berry soup which is consumed as a dessert or snack, as well as more exotic soups to attract more adventurous consumers. In 2015, soup was increasingly preferred as a meal option, boosted by new product developments, which included new packaging formats, pack sizes and new flavour experiences.

Competitive Landscape

  • Domestic company Saarioinen Oy continued to lead soup in 2015 with a 26% retail value share. The company has a long history in Finland and its brand Saarioinen is very well-known, popular and trusted, also benefiting from regular product launches and marketing and promotional support. It also enjoys prime shelf positioning and excellent distribution. In addition, the brand offers a wide product range, with there being 13 soups in its portfolio in mid-2015.

Prospects

  • Soup in Finland is expected to increase in popularity as a meal, driven by recent new product developments. Finnish consumers are also expected to pay increasing attention to natural ingredients and be attracted by additive-free, lactose-free and gluten-free soups. Finns are also expected to be drawn to new exotic flavours or twists on traditional and popular soups, which are expected to continue to emerge.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Finland?
  • What are the major brands in Finland?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Finland - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Finland - Company Profiles

Arla Oy in Packaged Food (Finland)

Strategic Direction

Key Facts

  • Summary 1 Arla Oy: Key Facts
  • Summary 2 Arla Oy: Operational Indicators

Competitive Positioning

  • Summary 3 Arla Oy: Competitive Position 2015

Atria Suomi Oy in Packaged Food (Finland)

Strategic Direction

Key Facts

  • Summary 4 Atria Suomi Oy: Key Facts
  • Summary 5 Atria Suomi Oy: Operational Indicators

Competitive Positioning

  • Summary 6 Atria Suomi Oy: Competitive Position 2015

S Group in Packaged Food (Finland)

Strategic Direction

Key Facts

  • Summary 7 S Group: Key Facts
  • Summary 8 S Group: Operational Indicators

Internet Strategy

Private label

  • Summary 9 S Group: Private Label Portfolio

Competitive Positioning

  • Summary 10 S Group: Competitive Position 2015

Saarioinen Oy in Packaged Food (Finland)

Strategic Direction

Key Facts

  • Summary 11 Saarioinen Oy: Key Facts
  • Summary 12 Saarioinen Oy: Operational Indicators

Competitive Positioning

Valio Oy in Packaged Food (Finland)

Strategic Direction

Key Facts

  • Summary 13 Valio Oy: Key Facts
  • Summary 14 Valio Oy: Operational Indicators

Competitive Positioning

  • Summary 15 Valio Oy: Competitive Position 2015

Packaged Food in Finland - Industry Context

EXECUTIVE SUMMARY

Negative value growth challenges packaged food

Consumers favour domestic products and retailers engage in a price war

Private label marches on

Dominant modern grocery retailers maintains its grip

Steady value growth predicted, but with caution

KEY TRENDS AND DEVELOPMENTS

Domestic grocery retail giants dominate packaged food distribution, but face competition from Lidl

Domestic origin is a sales boost

Price wars in 2015

Traditional food persists but ranges are widening

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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