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Country Report

Finland Flag Soup in Finland

| Pages: 75

Price: US$900

About this Report

Executive Summary

TRENDS

  • Value sales of soup are expected to grow by 1% in current terms in 2013 and reach €65 million; volume sales are forecast to grow by 2% and reach 13,700 tonnes. This expected sluggish growth in soup is as a result of unstable economic conditions, forcing consumers to be more careful with their spending and make purchasing decisions based on the price. Nonetheless, there were other consumer trends visible within soup. Firstly, the health and wellness trend was clearly increasing in importance as more organic products and soups with more natural ingredients continued to become available. It should also be pointed out that whilst more mature soup categories are expected to record declines in 2013, such as canned/preserved soup, dehydrated soup and instant soup, chilled soup and UHT soup will see value sales growth, as these soups are perceived as fresher, more natural and of a higher quality.

COMPETITIVE LANDSCAPE

  • Saarioinen is expected to retain the lead in 2013 with an 18% value share. The company is well trusted by Finnish consumers and has a long history that has resulted in strong competitive positioning. Its Saarioinen brand enjoys excellent distribution, advertising and visible shelf positioning. Saarioinen is especially strong in chilled soup, where it markets a wide range of fruit and berry soups. Another domestic company, Apetit Oyj, previously called Lännen Tehtaat Oyj until the company name was changed in May 2013, is expected to rank second in 2013 with a 13% value share. The company’s position is due to its Apetit brand, which is expected to hold a dominant 70% value share in frozen soup in 2013. The company’s marketing strategies towards the end of the review period emphasised its domestic production and also the local origin of its ingredients. Furthermore, the healthy features of its soups are promoted as its recent products include, for example, frozen lactose-free and gluten-free soup under the Apetit Potato & Vegetable Puree Soup line, which was launched in 2011.

PROSPECTS

  • Value sales of soup are predicted to grow at a constant CAGR of 2% over the forecast period and reach €71 million in 2018; retail volume sales are expected to grow at a CAGR of 1% and reach 14,700 tonnes in 2018. In order to boost sales within this mature category, manufacturers will continue to launch trendy products to cater to the growing trend towards health and wellness. Consumers will continue to demand more natural and organic ingredients and soups without preservatives, additives or artificial colourings. The growing health and wellness trend will mean that consumers will prefer to eat soups with a healthier image.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Finland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Finland?
  • What are the major brands in Finland?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Finland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2008-2013
  • Table 2 Sales of Soup by Category: Value 2008-2013
  • Table 3 Sales of Soup by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Soup by Category: % Value Growth 2008-2013
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Soup: % Value 2009-2013
  • Table 7 LBN Brand Shares of Soup: % Value 2010-2013
  • Table 8 Distribution of Soup by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Soup by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Soup by Category: Value 2013-2018
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2013-2018

Soup in Finland - Company Profiles

Atria Suomi Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Atria Suomi Oy: Key Facts
  • Summary 2 Atria Suomi Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Atria Oy: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Atria Oy: Competitive Position 2013

S Group in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 S Group: Key Facts
  • Summary 6 S Group: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 7 S Group: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 8 S Group: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 9 S Group: Competitive Position 2012

Saarioinen Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Saarioinen Oy: Key Facts
  • Summary 11 Saarioinen Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Saarioinen Oy: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 13 Saarioinen Oy: Competitive Position 2013

Valio Oy in Packaged Food (Finland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Valio Oy: Key Facts
  • Summary 15 Valio Oy: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 16 Valio Oy: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 17 Valio Oy: Competitive Position 2013

Packaged Food in Finland - Industry Context

EXECUTIVE SUMMARY

Economic uncertainty continues to limit packaged food value growth in 2013

Health and Wellness driving product innovation and marketing

Private label continues gaining share

Packaged food internet retailing finally emerging in Finland

Steady growth in a mature market

KEY TRENDS AND DEVELOPMENTS

Finnish economy entering recession again, challenging value sales

Private label growing dynamically

Health and wellness as the key driver for marketing and product innovations

Internet retailing finally emerging in packaged food in Finland

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 18 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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