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Country Report

Hungary Flag Soup in Hungary

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Soup is a traditional and popular meal in Hungary and it is mainly prepared fresh by households. Instant, dehydrated and shelf stable soup is primarily purchased by students and single people and by those who do not have time to cook due to busy lifestyles. Thus, these products, similarly to other convenience goods, are sold in larger towns. As a result of the maturity of soup, players do not have enough space for growth and sales are influenced by relevant price competition as well.

COMPETITIVE LANDSCAPE

  • In 2015, Unilever Magyarország Kft was dominant in soup sales in value terms with a 55% share. Its success is driven by its popular Knorr brand, in instant soup and dehydrated soup. Nestlé Hungária Kft held second position in soup in 2015 with its Maggi brand which maintained a 26% share in value terms in 2015. Tesco-Globál Áruházak Zrt, which sells private label shelf stable, dehydrated and instant soup, ranked third as its value share of soup sales reached 5% in 2015.

PROSPECTS

  • Soup is not expected to see dynamic changes in Hungary over the forecast period. Sales will decline both at constant 2015 prices and in retail volume terms in part because soup will have to compete with other categories, such as noodles, ready meals and other non-packaged food products that can be prepared quickly and easily. In addition, manufacturers may decide to focus on the production of other products with more potential. Despite the fact that soup can be purchased in several flavours in Hungary, including traditional ones such as goulash, it is not able to provide the same taste as fresh soup which is very popular among Hungarians.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Hungary?
  • What are the major brands in Hungary?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Hungary - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Hungary - Company Profiles

Tesco-Globál Áruházak Zrt in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Tesco-Globál Áruházak Zrt: Key Facts
  • Summary 2 Tesco-Globál Áruházak Zrt: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Tesco-Globál Áruházak Zrt: Competitive Position 2015

Unilever Magyarország Kft in Packaged Food (Hungary)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Unilever Magyarország Kft: Key Facts
  • Summary 5 Unilever Magyarország Kft: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Unilever Magyarország Kft: Competitive Position 2015

Packaged Food in Hungary - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to recover as economic conditions improve

Growing demand for convenience and healthy products

Strong competition sees producers focus on new product launches and innovation

Discounters see retail value share growth at the expense other modern formats

Lifestyle trends may support growth but producers face challenges

KEY TRENDS AND DEVELOPMENTS

Pricing and discounting remain key factors in packaged food

Branded manufacturers face growing competition from private label

Manufacturers see potential in health-conscious consumers

Packaged food benefits from urbanisation

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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