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Country Report

Iran Flag Soup in Iran

| Pages: 25

Price: US$990

About this Report

Executive Summary

TRENDS

  • Soup, as a very immature category, performed well in 2015. Cultural changes such as the increasing number of working women, the increase in the number of people who live alone and the rapid trend of Westernisation all helped this product to strengthen its position in the shopping baskets of Iranian households. Another key reason for the good growth was the strong image of soup in the Iranian diet. Soup is the first choice for people who suffer from a cold or the flu, and is very popular especially during the cold winters.

COMPETITIVE LANDSCAPE

  • Amadeh Laziz, which is a domestic manufacturer, was the indisputable leader in soup in 2015. The company offers its soup under the brand name Elit, and was able to grow its value share continuously until 2014. It accounted for a 66% share of retail value sales of soup in 2015. However, the company started to record a decline in value share during 2015, as the import ban was gradually removed.

PROSPECTS

  • Soup is expected to see major growth during the forecast period. The rapid rate of Westernisation and the major increase in the number of working women will contribute strongly to the growth of this small category in Iran. Key suppliers, on the other hand, will try to use the opportunity and gain share by improving their distribution. However, the category will face direct competition from home-made soup or soup bought from restaurants, which could hamper further development.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Iran?
  • What are the major brands in Iran?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Soup: % Value 2011-2015
  • Table 6 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 7 Distribution of Soup by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 10 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Iran - Company Profiles

Nestlé Iran PJS Co in Packaged Food (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Iran PJS Co: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Nestlé Iran PJS Co: Competitive Position 2015

Packaged Food in Iran - Industry Context

EXECUTIVE SUMMARY

Packaged food gradually recovers from the chaotic situation of previous years

More stable business environment with much lower unit price increases helps packaged food grow again in 2015

Artisanal products are still significant in a highly fragmented arena

Independent small grocers are still dominant but face challenges from modern channels

Lessening of sanctions and more stable economic situation will fuel growth for the coming years

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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