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Country Report

Iran Flag Soup in Iran

| Pages: 50

Price: US$900

About this Report

Executive Summary

TRENDS

  • Consuming packaged soup is still a very immature concept in Iran, and the first products in this category only emerged in the early 2000s. As a result, there is very good potential for growth, which has been discovered by the key suppliers. Traditionally, soup is a very popular meal in Iranian cuisine and it has been always used as an appetiser at home and in foodservice outlets. Iranian households used to cook soup using fresh ingredients, but they are becoming aware of the benefits of dehydrated soup as a quick and tasty alternative. Soup is expected to register 14% growth in total volume terms during 2013, reflecting the high potential for this new category in the country.

COMPETITIVE LANDSCAPE

  • Amadeh Laziz Co, which is a domestic manufacturer, is the clear leader in the soup category. The company offers its soup under the Elit brand name and was able to grow its value share continuously during the review period. It is estimated to account for 63% of retail value sales in 2013. The company enjoys very strong distribution, which has made its product available in nearly all independent small grocers in key urban areas. It has a wide range of packaged food items, ranging from different flavours of soup and bouillon/stock cubes to noodles, and this wide range contributes a lot to this company’s sales.

PROSPECTS

  • Soup is expected to see major growth during the forecast period. The fast rate of westernization and a major increase in the number of working women will contribute a lot to the growth of this small category in Iran. Key suppliers, on the other hand, will try to take the opportunity to gain share by improving their distribution. However, the category will face direct competition from homemade soup or soup bought from restaurants, which may hamper its future development.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Iran?
  • What are the major brands in Iran?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2008-2013
  • Table 2 Sales of Soup by Category: Value 2008-2013
  • Table 3 Sales of Soup by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Soup by Category: % Value Growth 2008-2013
  • Table 5 NBO Company Shares of Soup: % Value 2009-2013
  • Table 6 LBN Brand Shares of Soup: % Value 2010-2013
  • Table 7 Distribution of Soup by Format: % Value 2008-2013
  • Table 8 Forecast Sales of Soup by Category: Volume 2013-2018
  • Table 9 Forecast Sales of Soup by Category: Value 2013-2018
  • Table 10 Forecast Sales of Soup by Category: % Volume Growth 2013-2018
  • Table 11 Forecast Sales of Soup by Category: % Value Growth 2013-2018

Soup in Iran - Company Profiles

Nestlé Iran PJS Co in Packaged Food (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Iran PJS Co: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Nestlé Iran PJS Co: Production Sites 2013

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Iran PJS Co: Competitive Position 2013

Packaged Food in Iran - Industry Context

EXECUTIVE SUMMARY

The young population, demographic changes and the decline in the popularity of unpackaged products are the main drivers of growth

Significant growth in unit prices continues to hamper volume growth in 2013

Artisanal products significant in a highly fragmented market

Independent small grocers remains dominant but is challenged by modern channels

Demand is expected to grow, albeit at a slower rate compared with the review period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 27 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 37 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 47 Sales of Packaged Food by Category: Value 2008-2013
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 50 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 51 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 53 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 54 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 55 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 56 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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