- Soup recorded a slight retail value sales increase in 2015, driven by the good performances of UHT soup and chilled soup. Premium soup emerged during the review period across various soup categories. Lobster flavours are present within these premium ranges, influenced by the foodservice trend established by Soup Stock Tokyo. In Japan, although traditionally miso soup has been a part of almost every Japanese meal, it was only a side dish. During the review period, soup became a main dish option, which can be eaten with rice or bread. Major manufacturers actively launched premium products, which are filling enough with rice or bread, to meet consumer demand. Major manufacturers also promoted their existing products, to be eaten with rice, by introducing recipes on their websites, on SNS and in books.
- Ajinomoto Co Inc remained the leading player with a 25% retail value share in 2015, due to the continually strong presence of Knorr across soup categories. Its variety of flavours including long-time sellers, corn cream and potage, and new flavours such as Korean stew and creamy ginger continued to appeal to consumers. The brand was promoted aggressively during the review period, and this promotion included TV commercials. Mr Osamu Mukai was featured on TV for its Soup Deli brand, to attract female consumers who like to have soup at lunchtime. In the TV commercial, he appears as a member of staff at a café and introduces Soup Deli with bread to three young Japanese ladies.
- Soup is expected to generate a slight value sales increase at constant 2015 prices in the forecast period, due to the fact that chilled soup and UHT soup are likely to perform well. Sales growth will be supported by consumers’ desire for convenience in order to save time. Due to the increase in the number of double-income families, Japanese consumers are anticipated to continue to prioritise convenience over saving money. Demographic changes, especially those brought about by the ageing population in Japan, will also impact the growth of soup. Older Japanese people, whose number is growing, will support soup as soup is generally easy to swallow and helps digestion.
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Discover the latest market trends and uncover sources of future market growth for the Soup industry in Japan with research from Euromonitor's team of in-country analysts.
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If you're in the Soup industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Soup in Japan market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Soup in Japan?
- What are the major brands in Japan?
- Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
- Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Table of Contents
Soup in Japan - Category Analysis
- Table 1 Sales of Soup by Category: Volume 2010-2015
- Table 2 Sales of Soup by Category: Value 2010-2015
- Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
- Table 4 Sales of Soup by Category: % Value Growth 2010-2015
- Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
- Table 6 NBO Company Shares of Soup: % Value 2011-2015
- Table 7 LBN Brand Shares of Soup: % Value 2012-2015
- Table 8 Distribution of Soup by Format: % Value 2010-2015
- Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
- Table 10 Forecast Sales of Soup by Category: Value 2015-2020
- Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
- Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020
Soup in Japan - Company Profiles
House Foods Corp in Packaged Food (Japan)
- Summary 1 House Foods Corp: Key Facts
- Summary 2 House Foods Corp: Operational Indicators
- Summary 3 House Foods Corp: Competitive Position 2015
Kewpie Corp in Packaged Food (Japan)
- Summary 4 Kewpie Corp: Key Facts
- Summary 5 Kewpie Corp: Operational Indicators
- Summary 6 Kewpie Corp: Competitive Position 2015
Meiji Co Ltd in Packaged Food (Japan)
- Summary 7 Meiji Co Ltd: Key Facts
- Summary 8 Meiji Co Ltd: Operational Indicators
- Summary 9 Meiji Co Ltd: Competitive Position 2015
Packaged Food in Japan - Industry Context
Unit price increase drives growth in value sales of packaged food in 2015
Food safety becomes concern for consumers
Packaged food is dominated by domestic players
Modern grocery retailing continues to gain share in packaged food
Demographic change impacts the shape of packaged food
KEY TRENDS AND DEVELOPMENTS
Unit price increase drives current value growth of packaged food in 2015
Food safety becomes a concern amongst consumers
Japan’s aging population seeks health benefits in packaged food
Consumers require convenience due to busy lifestyles
FOODSERVICE: KEY TRENDS AND DEVELOPMENTS
Trends: Sales to foodservice
Trends: Consumer foodservice
- Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
- Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
- Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
- Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
- Table 17 Sales of Packaged Food by Category: Volume 2010-2015
- Table 18 Sales of Packaged Food by Category: Value 2010-2015
- Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
- Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
- Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
- Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
- Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
- Table 24 Penetration of Private Label by Category: % Value 2010-2015
- Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
- Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
- Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
- Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
- Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
- Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
- Summary 10 Research Sources