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Country Report

Kenya Flag Soup in Kenya

| Pages: 22

Price: US$990

About this Report

Executive Summary

TRENDS

  • Soup is not traditionally consumed by Kenyans and thus it is dominated by international brands that largely cater to the expatriate community. However, increased international exposure has led to the adoption of soup as a healthy meal on its own, or as a thickener when making stews.

COMPETITIVE LANDSCAPE

  • Kraft Heinz Co led soup in Kenya with a value share of 30% in 2015. It was followed closely by Unilever East & Southern Africa which held a value share of 29% in 2015. Heinz is popular within shelf stable soup and Unilever’s Knorr brand is the leading instant soup brand in Kenya.

PROSPECTS

  • The increasing adoption of Western culture amongst middle income consumers, international travel and wider product portfolios from manufacturers is allowing for greater product variety, which should drive volume growth in soup over the forecast period. Additionally, growing health awareness amongst consumers and rising disposable incomes amongst the country’s middle class will also promote the growth of soup.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Kenya?
  • What are the major brands in Kenya?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Kenya - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Soup: % Value 2011-2015
  • Table 6 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 7 Distribution of Soup by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 10 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Packaged Food in Kenya - Industry Context

EXECUTIVE SUMMARY

Packaged food in Kenya achieves a steady growth in 2015

Product launches target the growing middle-income consumer class in 2015

Local manufacturers dominate packaged food in 2015

Modern retail outlets remain preferred channels for product distribution

Growth expected during the forecast period as income levels rise

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 25 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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