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Country Report

Macedonia Flag Soup in Macedonia

| Pages: 31

Price: US$990

About this Report

Executive Summary

Trends

  • In 2015 dehydrated soup and instant soup are the only two significant product ranges within soup in Macedonia. Dehydrated soup accounted for 67% of the total value sales of soup and approaching 100% of the total volume sales of soup in Macedonia in 2015. The remaining value sales percentage belongs to instant soup. Other soup ranges such as shelf stable, chilled, frozen and UHT soup remained negligible in 2015.

Competitive Landscape

  • Podravka dooel led soup in Macedonia with a 26% value share in 2014 and 27% in 2015. Vitaminka ad ranked second with a 22% and 23% value share in 2014 and 2015 respectively. Nestlé Adriatik Makedonija dooel ranked third with a value share of 8% in both 2014 and 2015. Unilever Group with its Knorr brand ranked fourth with a value share of 7% in both 2014 and 2015.

Prospects

  • Soup preparation at home is deeply embedded in the Macedonian culinary tradition. Home-made soup made with noodles, fresh vegetables and home-made stock is very popular and remains a feature of traditional Macedonian lunches.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Macedonia?
  • What are the major brands in Macedonia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Macedonia - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 NBO Company Shares of Soup: % Value 2011-2015
  • Table 6 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 7 Distribution of Soup by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 10 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Macedonia - Company Profiles

Podravka dooel in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Podravka dooel: Key Facts
  • Summary 2 Podravka dooel: Operational Indicators

COMPETITIVE POSITIONING

Vitaminka AD in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Vitaminka ad: Key Facts
  • Summary 4 Vitaminka ad: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Vitaminka ad: Competitive Position 2015

Packaged Food in Macedonia - Industry Context

EXECUTIVE SUMMARY

Moderate growth continues in packaged food in 2015

Listeria scare redefines processed meat and seafood in 2015

Packaged food dominated by domestic brands; international players lead in innovation

The retail distribution of packaged food dominated by independent small grocers

Slower positive growth expected in packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 6 Research Sources
  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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