- Soup is still considered a non-essential product in Malaysia; furthermore, variants of soup familiar to consumers are local flavours such as oxtail soup and Chinese-styled broths. Hence, Western soup does not sit well with local palates and was slow to register with traditional consumers over the review period. This resulted in one main player in soup, namely Campbell Soup Southeast Asia Sdn Bhd. Due to the hesitant uptake by consumers and lack of supply-side competition, the development of new soup offerings in Malaysia remains mostly stagnant. Health awareness also restricted the growth, as consumers believed that packaged soup is high in preservatives and colouring ingredients, leading to non-communicable diseases. However, the volume growth of soup managed to perform positively, albeit slowly, mainly due to modernisation and the infiltration of Western cuisine in Malaysia.
- Campbell Soup Southeast Asia Sdn Bhd dominated soup with 72% of retail value sales, worth MYR47 million in 2015. The company offered tasty flavours which suited the palate of Malaysians, and were highly visible on shelves. Campbell also frequently offered price promotions, such as three cans at a lower price per unit than one individual can, which encouraged consumers to buy in bulk. Despite the lower penetration in traditional grocery retailers, Campbell continued to try to develop these distribution points to widen its scope of consumers.
- Due to the abundance of soup ingredients in Malaysia such as fresh vegetables and bouillon, as well as the prevailing preference for local tastes, consumers are still likely to make their own soup at home rather than buy packaged soup. Moreover, the strong perception that packaged soup is unhealthy is unlikely to change over the forecast years, causing Malaysians to continue to prepare their own soup at home. However, the increasing awareness and need for convenience, as well as influence of Western cuisine, will contribute to positive retail value growth over the forecast period.
GET MORE FOR LESS!
For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.
Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing.
Samples (FAQs about samples):Sample Soup Market Research Report
Sample Soup Data
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Soup industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soup industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Soup in Malaysia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Soup in Malaysia?
- What are the major brands in Malaysia?
- Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
- Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
Table of Contents
Soup in Malaysia - Category Analysis
- Table 1 Sales of Soup by Category: Volume 2010-2015
- Table 2 Sales of Soup by Category: Value 2010-2015
- Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
- Table 4 Sales of Soup by Category: % Value Growth 2010-2015
- Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
- Table 6 NBO Company Shares of Soup: % Value 2011-2015
- Table 7 LBN Brand Shares of Soup: % Value 2012-2015
- Table 8 Distribution of Soup by Format: % Value 2010-2015
- Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
- Table 10 Forecast Sales of Soup by Category: Value 2015-2020
- Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
- Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020
Soup in Malaysia - Company Profiles
Adabi Consumer Industries Sdn Bhd in Packaged Food (Malaysia)
- Summary 1 Adabi Consumer Industries Sdn Bhd: Key Facts
- Summary 2 Adabi Consumer Industries Sdn Bhd: Competitive Position 2015
Tesco Stores (Malaysia) Sdn Bhd in Packaged Food (Malaysia)
- Summary 3 Tesco Stores (Malaysia) Sdn Bhd: Key Facts
- Summary 4 Tesco Stores (Malaysia) Sdn Bhd: Operational Indicators
- Summary 5 Tesco Stores (M) Sdn Bhd: Private Label Portfolio
- Summary 6 Tesco Stores (M) Sdn Bhd: Competitive Position 2014
Packaged Food in Malaysia - Industry Context
Consumers become price sensitive after the GST implementation
Lower demand for packaged food dampens volume growth of indulgence packaged food in 2015
International players continue to lead packaged food in 2015
Independent small grocers remains the most popular channel for packaged food in Malaysia
Packaged food is expected to grow positively over the forecast period
KEY TRENDS AND DEVELOPMENTS
The weak ringgit and GST dampen purchasing power for packaged food in 2015
Mushrooming shopping centres in Malaysia boost packaged food sales
Internet retailing evolves to keep up with consumption momentum
Convenience packaged food remains the ideal choice for consumers
FOODSERVICE: KEY TRENDS AND DEVELOPMENTS
Trends: Sales to Foodservice
Trends: Consumer Foodservice
- Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
- Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
- Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
- Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
- Table 17 Sales of Packaged Food by Category: Volume 2010-2015
- Table 18 Sales of Packaged Food by Category: Value 2010-2015
- Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
- Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
- Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
- Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
- Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
- Table 24 Penetration of Private Label by Category: % Value 2010-2015
- Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
- Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
- Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
- Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
- Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
- Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020
- Summary 7 Research Sources