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Country Report

Soup in Malaysia

| Pages: 54

Price: US$900

About this Report

Executive Summary

TRENDS

  • Soup registered a 5% increase in current value sales in 2012 to reach RM57 million. Packaged soup is favoured by busy single adults and small families who are looking for fast meal solutions. It is also popular among working adults who can make soup conveniently and quickly in the workplace. Despite being regarded as a convenience food, soup has a confined target audience. Many full-time housewives and older consumers deem packaged soup, like instant noodles, to less healthy food which should not be consumed often.

COMPETITIVE LANDSCAPE

  • Campbell Soup Southeast Asia Sdn Bhd is the leading player in soup in Malaysia. Local consumers know Campbell’s well, starting from its canned soups. In 2012, the company dominated soup with a 71% share of retail value sales; it is the clear leader in both canned/preserved soup and instant soup. Brand loyalty, popular and familiar condensed soups, and growing varieties helped Campbell’s to stay at the top.

PROSPECTS

  • Soup is expected to grow by a 1% constant value CAGR over the forecast period, to be driven largely by soup devotees and busy consumers. Convenience and instant solutions will be essential factors driving purchases. Players are aware of the negative health perceptions of packaged soup, as they contain additives, for example. Some brands have communicated with consumers to allay their fears. Vono, for instance, promotes its soup as ‘naturally delicious’. The brand highlights the use of natural ingredients like mushrooms, potatoes and milk, which provide balanced nutrition, and soy milk, which is recognised as a provider of protein, isoflavones and vitamin B.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Malaysia?
  • What are the major brands in Malaysia?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2007-2012
  • Table 2 Sales of Soup by Category: Value 2007-2012
  • Table 3 Sales of Soup by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Soup by Category: % Value Growth 2007-2012
  • Table 5 Soup Company Shares 2008-2012
  • Table 6 Soup Brand Shares 2009-2012
  • Table 7 Sales of Soup by Distribution Format: % Analysis 2007-2012
  • Table 8 Forecast Sales of Soup by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Soup by Category: Value 2012-2017
  • Table 10 Forecast Sales of Soup by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Soup by Category: % Value Growth 2012-2017

Packaged Food in Malaysia - Industry Context

EXECUTIVE SUMMARY

Slow economic growth results in similar growth registered in 2012

Healthy products remain popular in Malaysia

Nestlé leads packaged food in 2012

Supermarkets and hypermarkets grow strongly

Packaged food is predicted to continue to see positive growth

KEY TRENDS AND DEVELOPMENTS

Slow economic growth in 2012 results in packaged food clocking similar growth to 2011

Healthier packaged food sees high demand from consumers

Rapid urbanisation leads to more convenient and hygienic packaging

The supply of private label products increases significantly

High number of imported packaged food products available in Malaysia

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 27 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 30 Company Shares of Meal Solutions 2008-2012
  • Table 31 Brand Shares of Meal Solutions 2009-2012
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 40 Company Shares of Nutrition/Staples 2008-2012
  • Table 41 Brand Shares of Nutrition/Staples 2009-2012
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 47 Sales of Packaged Food by Category: Value 2007-2012
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 50 GBO Shares of Packaged Food 2008-2012
  • Table 51 NBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Brand Shares of Packaged Food 2009-2012
  • Table 53 Penetration of Private Label by Category 2007-2012
  • Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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