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Country Report

Soup in Morocco

| Pages: 53

Price: US$900

About this Report

Executive Summary

TRENDS

  • Despite the dominant retail value share of the Leibig product range in canned/preserved soup in 2012, the category witnessed the entrance of three new brands, namely Ferrer Velouté, which is distributed by Jessy Diffusion SA, and Marmiton and Contre Gourmand, which are distributed by Geprocor SA. The new brands helped to stimulate retail value growth in canned/preserved soup in 2012. However, canned/preserved soup continued to account for a significantly lower retail value share of soup, of 21% in 2012, than dehydrated soup, which accounted for a retail value share of 79%.

COMPETITIVE LANDSCAPE

  • Somafaco SA, the manufacturer of the brand Ideal, remained the leading player in soup in 2012 with a retail value share of 38%. Ideal is a well-established brand in Morocco and it benefits from widespread loyalty among consumers due to very competitive pricing coupled with high quality and wide product availability. Moreover, Somafaco SA always makes efforts to support its products by maintaining advertising and promotional campaigns through different media channels and in retail outlets across Morocco.

PROSPECTS

  • Manufacturers in soup are expected to seek to attract consumer attention by introducing products that correspond increasingly to homemade types of soup. As most soup is made at home from scratch this will be a positive move on the part of manufacturers as they seek to encourage more consumers to consume products in soup. Manufacturers are also expected to launch new flavour variants such as fish soup, particularly in dehydrated soup, and to seek to position these products among consumers in locations where the availability of fish is limited.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Morocco?
  • What are the major brands in Morocco?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Morocco - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2007-2012
  • Table 2 Sales of Soup by Category: Value 2007-2012
  • Table 3 Sales of Soup by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Soup by Category: % Value Growth 2007-2012
  • Table 5 Leading Soup Flavours 2007-2012
  • Table 6 Soup Company Shares 2008-2012
  • Table 7 Soup Brand Shares 2009-2012
  • Table 8 Sales of Soup by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Soup by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Soup by Category: Value 2012-2017
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2012-2017

Packaged Food in Morocco - Industry Context

EXECUTIVE SUMMARY

Packaged food enjoys positive development in Morocco

Manufacturers continue to develop healthy and convenient products

Centrale Laitière Maroc Lait maintained its leading position

Development in modern retailing helped to boost sales

Healthy growth set to continue over the forecast period

KEY TRENDS AND DEVELOPMENTS

Increasing numbers of imported packaged food products

Health and wellness positioning generates interest

Sizing strategy to serve modern consumers

Busier lifestyles see development of convenient packaged food products

Manufacturers use brand extension strategy to introduce premium products

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Penetration of Private Label by Category 2007-2012
  • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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