print

Country Report

New Zealand Flag Soup in New Zealand

| Pages: 60

Price: US$900

About this Report

Executive Summary

TRENDS

  • Soup will remain mature in New Zealand during 2013. Nonetheless, manufacturers will compete through packaging innovation and new product development. Wattie’s is expected to launch its single-serve pouch offering under its Wattie’s Soup of the Day banner in early 2013, as well as a packaging revamp for its canned/preserved soup range.

COMPETITIVE LANDSCAPE

  • Heinz Wattie’s Ltd is the leading player in soups during 2013 with a value share of 26%. The company is present in both canned/preserved soup and chilled soup and its success is due to its well-established Wattie’s brand. Wattie’s is the second ranked soup brand in New Zealand in 2013 with a 23% value share. Heinz Wattie’s Ltd also has The Good Taste Co brand which has a 4% value share of soup in 2013. In 2013 Heinz Wattie’s Ltd will launch its Wattie’s Soup of the Day in single serve foil pouches (430 grams each). Furthermore, Wattie’s condensed soup range will undergo a packaging and recipe revamp during 2013 to modernise the brand, with the new packaging highlighting the value of the two servings per can. Lastly, in an attempt to enter instant soup, Heinz Wattie’s Ltd will launch its Wattie’s Squeeze and Stir range in 2013. The range has six flavours, Tomato & Basil, Vine Ripened Tomato, Spicy Pumpkin, Minestrone, Creamy Mushroom and Thai Chicken. The range differs from other brands in instant soup as it uses a wet paste as opposed to a powder base.

PROSPECTS

  • Soup is expected to remain mature in New Zealand over the forecast period. However, manufacturers are expected to continue to compete through packaging innovation during the forecast period, and through new product development in chilled soup. Furthermore, Heinz Wattie’s Ltd is expected to expand its presence in instant soup over the forecast period through its Wattie’s Squeeze & Stir range.

Samples (FAQs about samples):

doc_pdf.png Sample Soup Market Research Report

doc_excel_table.png Sample Soup Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in New Zealand?
  • What are the major brands in New Zealand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2008-2013
  • Table 2 Sales of Soup by Category: Value 2008-2013
  • Table 3 Sales of Soup by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Soup by Category: % Value Growth 2008-2013
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Soup: % Value 2009-2013
  • Table 7 LBN Brand Shares of Soup: % Value 2010-2013
  • Table 8 Distribution of Soup by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Soup by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Soup by Category: Value 2013-2018
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2013-2018

Soup in New Zealand - Company Profiles

Heinz Wattie's Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Heinz Wattie’s Ltd: Key Facts
  • Summary 2 Heinz Wattie’s Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Heinz Wattie’s Ltd: Competitive Position 2013

Progressive Enterprises Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Progressive Enterprises Ltd: Key Facts
  • Summary 5 Progressive Enterprises Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 6 Progressive Enterprises Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 7 Progressive Enterprises Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Progressive Enterprises Ltd: Competitive Position 2013

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Packaged food value growth remains positive in 2013

Cobranding and premiumisation characterise 2013

Goodman Fielder Ltd continues to lead packaged food in New Zealand

Private label drives growth in supermarkets’ value share

Christchurch rebuild to fuel economic recovery

KEY TRENDS AND DEVELOPMENTS

New Zealand economic recovery drives premiumisation

The evolving New Zealand palate

Cobranding used to launch innovative product lines

Corporate responsibility shines in good deeds marketing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!