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Country Report

Soup in New Zealand

| Pages: 58

Price: US$900

About this Report

Executive Summary

TRENDS

  • Soup remained a mature category in New Zealand during 2012. Therefore, company activity revolved around the introduction of innovative new products for the Winter season, in a bid to boost sales. The main trend witnessed in 2012 was the use of local ingredients which was further emphasised on the packaging. This was witnessed by Heinz Wattie’s Ltd in particular, due to the movement of production to its Hastings factory, which enabled the company to source more local ingredients. Heinz Wattie’s decided to communicate its home-grown sourced ingredients on the packaging; for example, the use of New Zealand butternut pumpkin and New Zealand cream in its Wattie’s Very Special Creamy Pumpkin, along with the use of New Zealand Angus beef and New Zealand mainland chicken in the meat-based soups.

COMPETITIVE LANDSCAPE

  • Heinz Wattie’s Ltd continued to lead soup with a predicted value share of 30% in 2012. The company’s Wattie’s brand was ranked second holding a predicted brand share of 15% overall. Within canned/preserved soup, Wattie’s Very Special range was ranked first with a predicted brand share of 41%, followed by all other Wattie’s soup brands combined making up 27%. In addition, Heinz Wattie’s has The Good Taste Co brand in chilled soup, holding a predicted 28% value share. The company does not offer products in instant or packet soup.

PROSPECTS

  • Within soup, the main trends expected to be witnessed over the forecast period is flavour innovation and the convenience of packaging. It is expected that fresh ingredients will continue to be more popular than dehydrated ingredients, and premium varieties will continue to be developed in an attempt to add value to a mature category.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in New Zealand?
  • What are the major brands in New Zealand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2007-2012
  • Table 2 Sales of Soup by Category: Value 2007-2012
  • Table 3 Sales of Soup by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Soup by Category: % Value Growth 2007-2012
  • Table 5 Soup Company Shares 2008-2012
  • Table 6 Soup Brand Shares 2009-2012
  • Table 7 Sales of Soup by Distribution Format: % Analysis 2007-2012
  • Table 8 Forecast Sales of Soup by Category: Volume 2012-2017
  • Table 9 Forecast Sales of Soup by Category: Value 2012-2017
  • Table 10 Forecast Sales of Soup by Category: % Volume Growth 2012-2017
  • Table 11 Forecast Sales of Soup by Category: % Value Growth 2012-2017

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Growth slows as retail prices are pressured

Polarisation in most food categories

Company rankings remain largely unchanged

Supermarkets continue to dominate

Steady growth forecast

KEY TRENDS AND DEVELOPMENTS

Value-conscious behaviour persists due to constrained economic conditions

  • Table 12 Official Cash Rate 2007-2012
  • Table 13 Inflation 2007-2012
  • Table 14 Exchange rates NZ$/US$ 2007-2012
  • Table 15 Inflation 2012-2017
  • Table 16 Real GDP Growth 2012-2017
  • Table 17 Unemployment 2012-2017
  • Table 18 Exchange rates NZ$/US$ 2012-2017

Demand for convenient packaged food continues to grow

Premiumisation seen within select packaged food categories

Private label brands broaden their positioning

Regional and global corporations continue to dominate the New Zealand retailing environment

Implications of the Christchurch earthquakes continue

  • Summary 1 Economic Indicators

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 19 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 21 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 22 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 23 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 24 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 27 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 28 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 29 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 30 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 31 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 32 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 33 Company Shares of Nutrition/Staples 2008-2012
  • Table 34 Brand Shares of Nutrition/Staples 2009-2012
  • Table 35 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 36 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 37 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 38 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 39 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 40 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 41 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 42 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 43 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 44 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 45 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 46 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 47 Company Shares of Meal Solutions 2008-2012
  • Table 48 Brand Shares of Meal Solutions 2009-2012
  • Table 49 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 50 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 51 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 52 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 53 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 54 Sales of Packaged Food by Category: Value 2007-2012
  • Table 55 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 56 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 57 GBO Shares of Packaged Food 2008-2012
  • Table 58 NBO Shares of Packaged Food 2008-2012
  • Table 59 NBO Brand Shares of Packaged Food 2009-2012
  • Table 60 Penetration of Private Label by Category 2007-2012
  • Table 61 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 62 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 63 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 64 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 65 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 66 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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