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Country Report

New Zealand Flag Soup in New Zealand

| Pages: 34

Price: US$990

About this Report

Executive Summary

TRENDS

  • New Zealanders perceive soup as a healthy and convenient meal choice, hence the health and wellness trend continued to positively influence the development of this category in 2015. Chilled soup, which has a particularly healthy image, was the strongest performer in current value growth terms. The increasing use of naturally healthy ingredients, especially traditionally popular vegetables like cauliflower and parsnip, helped to further align soup as a whole with the health and wellness trend. Additionally, the category benefited from consistently cold weather across the country during the winter months, when many New Zealanders consumed soup to warm themselves up.

COMPETITIVE LANDSCAPE

  • Heinz Wattie’s Ltd continued to lead soup in 2015 with an overall value share of 29%, unchanged on 2014. The company’s most popular brand was Wattie’s, which dominated shelf stable soup with a value share of 68%. It also offered the health-oriented brand The Good Taste Co, which placed third in chilled soup with a 12% value share. 2015 saw the company expand its Wattie’s Soup of the Day range via the addition of two new flavour variants: Thai Style Chicken and Spanish Style Chicken. This range consists of premium positioned, single-serve pouch products that offer both convenience and quality.

PROSPECTS

  • The health and wellness trend should continue to have a positive influence in soup over the forecast period, though the further development of the category is likely to be tempered by maturity. Chilled soup, the category best positioned to benefit from rising health awareness among consumers, will be a key focal point for manufacturers when it comes to new product developments.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in New Zealand?
  • What are the major brands in New Zealand?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in New Zealand - Company Profiles

Heinz Wattie's Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Heinz Wattie’s Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Heinz Wattie’s Ltd: Competitive Position 2015

Progressive Enterprises Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Progressive Enterprises Ltd: Key Facts
  • Summary 4 Progressive Enterprises Ltd: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Progressive Enterprises Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Progressive Enterprises Ltd: Competitive Position 2015

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Economic instability in 2015

Cuisine diversifying

Competitive environment remains stable

Supermarkets continue to dominate

Economic conditions set to impact packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Changing economic situation

Social responsibility

Private label expansion strategies

Changing consumption preferences

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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