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Country Report

Soup in Poland

| Pages: 60

Price: US$900

About this Report

Executive Summary

TRENDS

  • Polish consumers frequently consume various types of soups, such as chicken broth, borsch and tomato soup, which positively affects sales within the soup category. Nonetheless, the category is already quite saturated and many Poles prefer to make soup from scratch, which is why growth rates remain negligible. In many cases, homemade soup is prepared in large quantities and then consumed over a couple of days, thus making it an affordable dish for the whole family.

COMPETITIVE LANDSCAPE

  • Nestlé and Unilever are the leading players in soup and are set to generate a combined 76% retail value share in 2013. Both companies benefit from offering well-established brands, such as Knorr and Amino (Unilever) and Winiary (Nestlé). They also make the most of their large financial resources, which enable them to invest heavily in new product developments and mass media advertising, helping them to stay one step ahead of their competitors.

PROSPECTS

  • Soup is expected to record a marginally contracting CAGR in constant value terms over the forecast period, although retail volume sales will experience a positive 2% CAGR over the forecast period. Many time-strapped consumers will seek quick and easy solutions to prepare a meal, with soup being a great option. In addition, the expected number of new developments, basically new flavours, will also help attract new consumers to the category. At the same time, soup will experience a certain shift towards cheaper brands and private label, particularly amongst price-conscious buyers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Poland?
  • What are the major brands in Poland?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Poland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2008-2013
  • Table 2 Sales of Soup by Category: Value 2008-2013
  • Table 3 Sales of Soup by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Soup by Category: % Value Growth 2008-2013
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Soup: % Value 2009-2013
  • Table 7 LBN Brand Shares of Soup: % Value 2010-2013
  • Table 8 Distribution of Soup by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Soup by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Soup by Category: Value 2013-2018
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2013-2018

Soup in Poland - Company Profiles

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jeronimo Martins Polska SA: Key Facts
  • Summary 2 Jeronimo Martins Polska SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Jeronimo Martins Polska SA: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Jeronimo Martins Polska SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Jeronimo Martins Polska SA: Competitive Position 2013

Nestlé Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé Polska SA: Key Facts
  • Summary 7 Nestlé Polska SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Nestlé Polska SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 9 Nestlé Polska SA: Competitive Position 2013

Unilever Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Unilever Polska SA: Key Facts
  • Summary 11 Unilever Polska SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Unilever Polska SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 13 Unilever Polska SA: Competitive Position 2013

Packaged Food in Poland - Industry Context

EXECUTIVE SUMMARY

Packaged food sees steady growth

Poles aim to make healthier food choices

Domestic manufacturers are strong in selected niches

Convenience stores is on a growth path

New product developments will drive the future performance

KEY TRENDS AND DEVELOPMENTS

Consumers switch towards private label and cheaper brands

More attention to natural food containing no artificial additives impacts packaged food

Convenience remains a vital issue for busy Poles

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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