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Country Report

Poland Flag Soup in Poland

| Pages: 36

Price: US$990

About this Report

Executive Summary

Trends

  • Soup is extremely popular among Polish consumers. It forms part of almost every dinner in Poland, or can even be a meal itself. Poland is sometimes called a “soup land”, and not surprisingly its volume per capita consumption of 1kg per person in 2015 was one of the highest in Eastern Europe. However, soup in Poland became saturated in 2015 and many Poles preferred to cook soup from the beginning, especially due to rising health awareness. This was reflected in soup’s marginal increase in retail volume growth and declining value growth in 2015.

Competitive Landscape

  • Nestlé Polska SA and Unilever Polska SA dominate sales of soup with a combined retail value share of 77% in 2015. Both players have an advantage over other competitors by possessing strong brands namely Winiary (Nestlé) and Knorr and Amino (Unilever). Moreover, such multinational giants have significant financial budgets dedicated to research and development of new products and marketing activities.

Prospects

  • Despite a projected stagnation in value sales at constant 2015 prices during 2015-2020, soup is expected to remain popular and see 3% retail volume growth to reach 34,000 tonnes in 2020. Many time-poor consumers will seek quick and easy solutions to prepare a meal, with soup being a good affordable option, while producers will compete by keeping prices down.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Poland?
  • What are the major brands in Poland?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Poland - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Poland - Company Profiles

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jeronimo Martins Polska SA: Key Facts
  • Summary 2 Jeronimo Martins Polska SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Jeronimo Martins Polska SA: Competitive Position 2015

Nestlé Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé Polska SA: Key Facts
  • Summary 5 Nestlé Polska SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 Nestlé Polska SA: Competitive Position 2015

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Tesco Polska Sp zoo: Key Facts
  • Summary 8 Tesco Polska Sp zoo: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 9 Tesco Polska Sp zoo: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Tesco Polska Sp zoo: Competitive Position 2014

Unilever Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Unilever Polska SA: Key Facts
  • Summary 12 Unilever Polska SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 13 Unilever Polska SA: Competitive Position 2015

Packaged Food in Poland - Industry Context

EXECUTIVE SUMMARY

Improving economic environment helps packaged food to grow

Health awareness continues to increase among Polish consumers

Packaged food in Poland led by international manufacturers in 2015

Discounters continues gaining importance

Packaged food is forecast to grow but at a slower pace

KEY TRENDS AND DEVELOPMENTS

Growing demand for health and wellness products stimulates growth in packaged food

Growing interest in easy-to-prepare products in convenient packaging

The increasing significance of discounters and private label as well as convenience stores

Continuous domination of multinational companies in Polish packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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