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Country Report

Portugal Flag Soup in Portugal

| Pages: 35

Price: US$990

About this Report

Executive Summary

Trends

  • With the onset of the economic crisis, Portuguese consumers began spending more time at home in order to reduce their expenses, such as eating at restaurants. Many consumers replaced going to restaurants with frozen food and ready meals driving the consumption of a variety of more affordable dishes. However, as the effects of the economic crisis wore on, this tendency lost steam as consumers began switching to homemade food. Nevertheless, the first signs of an economic recovery and a fall in the unemployment rate led to an improvement in the growth of soup in 2015 compared to 2014, especially at a retail volume level.

Competitive Landscape

  • Unilever Jerónimo Martins Lda continued to dominate soup in 2015. The company owes its strong position to the Knorr brand, with its image built in dehydrated soup. Adapting over the years to consumer demand and market changes, today the brand has several product ranges from budget to premium covering dehydrated soup to chilled soup. Knorr is also one of the most active labels in marketing campaigns. Over the winter of 2014, Unilever launched a tasting campaign for its Knorr soups at six sites in Lisbon. The low penetration of its Linea (Line) range, positioned within the health and wellness category due to its low calorie content, resulted in the withdrawal of these products from Portugal.

Prospects

  • Demand for soup is predicted to grow over the forecast period. The envisioned positive economic environment allied to the growing demand for healthy diets is likely to boost soup sales. Nutritionists agree that the great richness in vitamins and minerals, and the amount of fibre, antioxidants and protective substances it provides means that soup has an important nutritional value. Despite manufacturer versions being more expensive than homemade soups, they are an alternative for those who have no time to cook and who want a more balanced diet. With the projected decline in unemployment rates, consumers are likely to increasingly look for more convenient solutions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Portugal?
  • What are the major brands in Portugal?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Portugal - Category Analysis

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Portugal - Company Profiles

Jerónimo Martins - Distribuição de Produtos de Consumo Lda in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Key Facts
  • Summary 2 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Jerónimo Martins - Distribuição de Produtos de Consumo Lda: Competitive Position 2014

Sonae Modelo Continente Hipermercados SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Sonae Modelo Continente Hipermercados SA: Key Facts
  • Summary 6 Sonae Modelo Continente Hipermercados SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Sonae Modelo Continente Hipermercados SA: Competitive Position 2015

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Packaged food enters positive growth territory in 2015

The demand for fresh alternatives poses a threat to mature categories

Private label and domestic branded manufacturers compete neck and neck

Amidst online rush, supermarkets and hypermarkets still prevail

Muted growth expected in the years ahead

KEY TRENDS AND DEVELOPMENTS

With the economic recovery on track, the game starts to change for private label

Demand for locally-sourced, fresh ingredients is on the rise

The speed and number of mergers and acquisitions continues to shape packaged food’s competitive landscape

Internet retailing still remains a nascent channel

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer foodservice

Prospects

CATEGORY DATA

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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