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Country Report

Singapore Flag Soup in Singapore

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Retail volume and current value growth rates for soup in 2015 were down on 2014, and also slower than the respective CAGRs for the entire review period. This was partly due to the increasing maturity of larger categories such as shelf stable soup and instant soup. Campbell is the dominant player in both of these categories, and consumer awareness of its eponymous brand and various products is already very high. The slowdown in 2015 also reflected the increasing tendency of consumers to eat out as economic conditions in Singapore continued to improve. Nonetheless, retail volume and current value growth rates remained reasonably healthy overall thanks to rising demand for convenient meal and snack solutions among consumers and increasing interest in Western cuisine.

COMPETITIVE LANDSCAPE

  • Campbell remained the dominant player in soup in 2015, claiming an overall value share of 73% thanks to the combined strength of its Campbell’s and Swanson brands. Campbell’s was by far the more successful of these two brands, holding values shares of 67% and 91% in shelf stable soup and instant soup respectively. The dominance of Campbell in soup reflects both the strength of its brand heritage and its longstanding reputation for quality. Additionally, the company is well positioned to tap into both the health and wellness trend (with its fortified, reduced salt and reduced fat products) and the convenience trend (with its instant and shelf stable soup products). Another factor behind the strong brand loyalty enjoyed by Campbell’s is its iconic packaging design. Inspired by Cornell’s red-and-white uniforms in a Cornell-Penn football game back in 1898, this design gained global fame in the 1960s when it featured in a series of works by the pop artist Andy Warhol.

PROSPECTS

  • Growth in soup retail volume sales over the forecast period is expected to be slower than during the review period. This will be partly due to increasing maturity and limited product variation. Retail volume growth will be further restricted by the increasing popularity of foodservice outlets offering Western cuisine, which typically serve soup. Nonetheless, retail volume growth will remain reasonably robust overall thanks to the convenience trend and growing consumer interest in Western cuisine generally. The fact that Singaporeans sometimes use certain product types (eg shelf stable or instant soup) as ingredients or flavour enhancers to save time when preparing various dishes at home will also help to sustain growth in retail volume sales. Thus, growth in value sales at constant 2015 prices over the forecast period is still expected to be positive, and, while it will be relatively modest, it will nonetheless be an improvement on the category’s negative performance in these terms during the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Singapore?
  • What are the major brands in Singapore?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Singapore - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Singapore - Company Profiles

Nestlé Singapore Pte Ltd in Packaged Food (Singapore)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Singapore Pte Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Nestlé Singapore Pte Ltd: Competitive Position 2015

Packaged Food in Singapore - Industry Context

EXECUTIVE SUMMARY

Packaged food records slightly slower retail value growth in 2015 than over the review period

The merger of Kraft Foods and Heinz forms The Kraft Heinz Company

Oriental and local flavours are key to attracting consumers

Internet retailing continues to gain traction in 2015

Packaged food is set to record positive value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Consumers demonstrate preferences for smaller pack sizes and resealable packaging

Educated consumers more discerning with health and wellness products

Oriental flavours gain in popularity

The polarising performance of private label

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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