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Country Report

Sweden Flag Soup in Sweden

| Pages: 41

Price: US$990

About this Report

Executive Summary

TRENDS

  • Soup products are increasingly being consumed as an alternative to ready meals and the latest offering in this category of the market is fish soup by Orkla Foods Sverige AB’s brand Abba. While the vast volume in soups remains berry and fruit based soups such as rosehip soup and blueberry soup, most of the growth was in food positioned chilled soup.

COMPETITIVE LANDSCAPE

  • Orkla Foods Sverige AB led sales in 2014 and 2015 with products in several categories and a retail value share of 24%, ahead of Campbell Soup Sweden AB with 23% and Arla Foods AB with 22%. Orkla derives significant share from the Ekströms brand of classic fruit based soups and is also positioned in chilled soup with its brands Felix and Abba.

PROSPECTS

  • Being seen as healthy and light meals, optimal for late evenings for example, soups are gaining popularity as meals. This will be to the benefit of soup in packaged food, since more consumers look for ready alternatives to leave more time for things other than cooking.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Sweden?
  • What are the major brands in Sweden?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in Sweden - Company Profiles

Arla Foods AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Arla Foods AB: Key Facts
  • Summary 2 Arla Foods AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Arla Foods AB: Competitive Position 2015

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Axfood AB: Key Facts
  • Summary 5 Axfood AB: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Axfood AB: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Axfood AB: Competitive Position 2014

Haugen-Gruppen AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Haugen-Gruppen AB: Key Facts
  • Summary 9 Haugen-Gruppen AB: Operational Indicators

COMPETITIVE POSITIONING

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 ICA Sverige AB: Key Facts
  • Summary 11 ICA Sverige AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 12 ICA Sverige AB: Competitive Position 2015

Orkla Foods Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Orkla Foods Sverige AB: Key Facts
  • Summary 14 Orkla Foods Sverige AB: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 15 Orkla Foods Sverige AB: Competitive Position 2015

Packaged Food in Sweden - Industry Context

EXECUTIVE SUMMARY

Value growth outpaces volume growth as average unit prices increase

Healthy, homey and natural products become more popular

Continued consolidation meets some resistance

Specialisation is the cornerstone of efficiency

Continued premiumisation and growth expected

KEY TRENDS AND DEVELOPMENTS

Eating vegetarian, with a conscience

Packaged food seeks to imitate consumer foodservice offerings, at home and on the go

Sugar no, Fredagsmys yes!

Protein is ‘the new black’

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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