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Country Report

Sweden Flag Soup in Sweden

Price: US$900

About this Report

Executive Summary

TRENDS

  • Soup in Sweden suffered from slightly lower current value growth during 2014 as low-carbohydrate and fasting diets have started to fade. The LCHF, GI and 5:2 diets that were quite popular at the end of the review period decreased slightly in interest during 2014. This meant that soup, a low-calorie alternative that fits well with these diets, could not achieve as high current value growth in 2014 that was seen during 2012 and 2013. The growth rate for soup was still positive in 2014, however, as Swedes have started to look into low-calorie diets instead and they do realise that soup is still a good alternative for these kinds of diets and that soup generally also has good nutritional value.

COMPETITIVE LANDSCAPE

  • Orkla Foods Sverige remained the leader in soup in Sweden in 2014 with a 27% retail value share. The company has this position through its ownership of the brands Ekströms and Felix, which were two of the top four brands in soup in 2014 as they have a long tradition in the country and nationwide recognition and distribution. Ekström is perhaps best known for and the strongest brand within berries and fruit soup, which is the most popular type of soup in the country, and was therefore also the biggest brand in 2014.

PROSPECTS

  • A search for a lower intake of calories, smarter packaging and a continued focus and growth of more natural soup is expected to attract more Swedes to this category. As Swedes take a step back from their low-carb and fast diets, a more educated population in calculating nutritional values is expected to switch to healthy, low-calorie diets. This dietary trend favours soup, as does how easy soups can be made and that the ingredients are generally natural and healthy. However, producers need to focus their product development on introducing more exotic flavours and variations and keep the packaging convenient. Increased marketing to show how healthy and easy to prepare soup is also something producers need to continue to focus on as Sweden has lost most of its soup culture.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Sweden?
  • What are the major brands in Sweden?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Sweden - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2009-2014
  • Table 2 Sales of Soup by Category: Value 2009-2014
  • Table 3 Sales of Soup by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Soup by Category: % Value Growth 2009-2014
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Soup: % Value 2010-2014
  • Table 7 LBN Brand Shares of Soup: % Value 2011-2014
  • Table 8 Distribution of Soup by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Soup by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Soup by Category: Value 2014-2019
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2014-2019

Soup in Sweden - Company Profiles

Arla Foods AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Arla Foods AB: Key Facts
  • Summary 2 Arla Foods AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Arla Foods AB: Competitive Position 2014

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Axfood AB: Key Facts
  • Summary 5 Axfood AB: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 6 Axfood AB: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Axfood AB: Competitive Position 2013

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 ICA Sverige AB: Key Facts
  • Summary 9 ICA Sverige AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 ICA Sverige AB: Competitive Position 2014

Unilever Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Unilever Sverige AB: Key Facts
  • Summary 12 Unilever Sverige AB: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Unilever Sverige AB: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 14 Unilever Sverige AB: Competitive Position 2014

Packaged Food in Sweden - Industry Context

EXECUTIVE SUMMARY

Value sales growth registered

Taste and health score high

Varied competitive landscape

Grocery retailers dominate

Packaged food expected to see growth

KEY TRENDS AND DEVELOPMENTS

Taste and health score high in choice of packaged food

Internet retailing – a sleeping giant waiting to be woken?

Ethnic flavours power through packaged food

Growing home cooking trend

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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