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Country Report

Switzerland Flag Soup in Switzerland

| Pages: 58

Price: US$990

About this Report

Executive Summary

TRENDS

  • Convenience remains the key driver of growth in soup in Switzerland as the country’s increasingly time-pressed consumers continue to value convenience over all other considerations. Soup, in its various formats, is one category which has been able to capitalise on this growing consumer demand. Indeed, the lives of increasing numbers of Swiss consumers are rapidly becoming much more hectic and many more Swiss people face severe time constraints, with very long working hours becoming the norm. These increasingly stressed individuals continue to favour packaged food options which enable them to save time and offer high levels of convenience, and soup is one category which responds very well to these considerations. In addition, soup also appeals to the increasing number of single-occupancy households in Switzerland by offering consumers a range of different formats and portion sizes.

COMPETITIVE LANDSCAPE

  • Unilever Schweiz GmbH is expected to maintain its leading position in soup during 2014. The company’s success in the category can be attributed to its consistent introduction of innovative new products. Among its most recent launches towards the end of the review period were several products within its Suprême line, including Kürbiscrèmesuppe mit Ingwer (Pumpkin Cream Soup with Ginger). Nestlé Suisse SA is expected to maintain its second position in soup in 2014, thanks to the strong performance of its Maggi brand, which is highly trusted and very well established in Switzerland. Other prominent players in the category include Migros Genossenschaftsbund eG with its Bon Chef private label, which offers an extensive range of products with wide variety of flavours.

PROSPECTS

  • Soup in Switzerland is expected to continue registering positive value growth in constant 2014 terms over the forecast period. The lives of countless Swiss consumers are becoming increasingly hectic and time-constrained as longer working hours take their toll and for this reason, during the forecast period, more Swiss people are expected to increasingly opt for meal solutions which can save them time and which offer high levels of convenience, including soup. The leading companies in soup are also expected to respond to the increasing number of single-occupancy households in Switzerland by offering their products in single-portion packaging and other specific packaging formats suited to single people. Meanwhile, the most significant potential threat to growth in soup over the forecast period is the general difficulty the manufacturer’s face in presenting their products as natural and fresh. In addition, rising concerns over the salt intake of the Swiss population represent an additional threat to growth in soup during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Switzerland?
  • What are the major brands in Switzerland?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Switzerland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2009-2014
  • Table 2 Sales of Soup by Category: Value 2009-2014
  • Table 3 Sales of Soup by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Soup by Category: % Value Growth 2009-2014
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Soup: % Value 2010-2014
  • Table 7 LBN Brand Shares of Soup: % Value 2011-2014
  • Table 8 Distribution of Soup by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Soup by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Soup by Category: Value 2014-2019
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2014-2019

Soup in Switzerland - Company Profiles

Hero AG in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hero AG: Key Facts
  • Summary 2 Hero Group: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Hero AG: Competitive Position 2014

Nestlé Suisse SA in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé Suisse SA: Key Facts
  • Summary 5 Nestlé Suisse SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Nestlé Suisse SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Suisse SA: Competitive Position 2014

Unilever Schweiz GmbH in Packaged Food (Switzerland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Unilever Schweiz GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Unilever Schweiz GmbH: Competitive Position 2014

Packaged Food in Switzerland - Industry Context

EXECUTIVE SUMMARY

Positive economic performance despite challenging conditions

Health and wellness remains a key theme

Private label continues to appeal to more and more consumers

Discounters intensify their presence in Switzerland

Positive outlook for the forecast period

KEY TRENDS AND DEVELOPMENTS

Packaged food benefits from the positive effects of a strong economy

Health and wellness trend impacts packaged food sales

Discounters’ expansion threatens monopoly of Swiss retail giants

New lifestyles call for more convenience in packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – Sales to foodservice

Trends – Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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