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Country Report

Taiwan Flag Soup in Taiwan

| Pages: 55

Price: US$990

About this Report

Executive Summary

TRENDS

  • Retail volume and current value growth rates for soup in 2014 were both down on 2013, and also slower than the respective CAGRs for the entire review period. This was mainly due to increasing maturity, though rising health awareness among Taiwanese consumers also inhibited demand for certain product types, particularly canned/preserved soup. Nonetheless, retail volume and current value growth rates remained reasonably robust overall as the trend towards busier lifestyles continued to strengthen consumer appreciation for the convenience of packaged soup products. New launches, price promotions and other marketing activities also helped to sustain the positive development of soup as a whole.

COMPETITIVE LANDSCAPE

  • Unilever retained its commanding lead in soup in 2014 with an overall value share of 27%. This share was up by almost two percentage points on 2013, the biggest overall gain recorded by any player in the category. The company remained the clear leader in dehydrated soup and instant soup thanks to the enduring popularity of its Knorr brand, which is heavily promoted via TV and offers a wide choice of product types and flavours. Yaa Fang Food Co Ltd was the second leading player in soup in 2014 with an overall value share of 7%, followed by Ajinomoto Taiwan Inc with a 6% share. Other prominent competitors included Ning Chi Food Co Ltd, Tai Su Foods Co Ltd, Yong Sin Food Co Ltd, President Chain Store Corp and Standard Foods Corp.

PROSPECTS

  • Growth in retail volume sales of soup over the forecast period is projected to be slower than during the review period. This is mainly because of increasing maturity, though it is also expected that tradition and rising health awareness will continue to lead many consumers to choose homemade soup over packaged varieties. Nonetheless, given the trend towards busier lifestyles in Taiwan, strong consumer appreciation for the convenience of packaged soup will ensure that retain volume and constant value growth rates remain reasonably robust overall. New launches, particularly of healthier products and more novel or exotic flavour variants, will also help to sustain consumer interest in packaged soup, as will high profile marketing activities in major categories like dehydrated soup.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Taiwan?
  • What are the major brands in Taiwan?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Taiwan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2009-2014
  • Table 2 Sales of Soup by Category: Value 2009-2014
  • Table 3 Sales of Soup by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Soup by Category: % Value Growth 2009-2014
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Soup: % Value 2010-2014
  • Table 7 LBN Brand Shares of Soup: % Value 2011-2014
  • Table 8 Distribution of Soup by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Soup by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Soup by Category: Value 2014-2019
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2014-2019

Soup in Taiwan - Company Profiles

Lian Hwa Foods Corp in Packaged Food (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Lian Hwa Foods Corp: Key Facts
  • Summary 2 Lian Hwa Foods Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Lian Hwa Foods Corp: Competitive Position 2014

President Chain Store Corp in Packaged Food (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 President Chain Store Corp: Key Facts
  • Summary 5 President Chain Store Corp: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 6 President Chain Store Corp: Competitive Position 2013

Wei Chuan Foods Corp in Packaged Food (Taiwan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Wei Chuan Food Corp: Key Facts
  • Summary 8 Wei Chuan Food Corp: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Wei Chuan Food Corp: Competitive Position 2014

Packaged Food in Taiwan - Industry Context

EXECUTIVE SUMMARY

Moderate growth despite slight slowdown

Food scandals shake consumer confidence in packaged foods

Leading players expand market share

Strong growth and position of convenience stores in Taiwan

Mature market and competing alternatives are expected to hamper growth

KEY TRENDS AND DEVELOPMENTS

Insufficient response to food scandals leads to further incidents

Manufacturers and consumers favouring smaller pack sizes

Slight unit price growth begins to reflect rising costs to manufacturers

Consumers selectively using foods to supplement health and wellbeing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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