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Country Report

Philippines Flag Soup in the Philippines

| Pages: 34

Price: US$990

About this Report

Executive Summary

TRENDS

  • Ramen continues to grow in popularity, especially within foodservice. Some entrepreneurs are even bringing in Japanese foodservice brands to ensure authenticity in terms of taste. Although ramen is a noodle soup dish, soup is not expected to benefit from the growing consumer interest in ramen, as it is an indirect substitute for it. Filipinos do not commonly include soup in their daily meals and ramen is not perceived to help ordinary consumers develop a fondness for soup, since it is the combination of noodles and soup that makes ramen popular, and not just the broth that comes with it.

COMPETITIVE LANDSCAPE

  • Campbell Soup dominated soup in 2014, recording a value share of 52%. In 2015, the player registered a marginal increase to record a 53% value share of soup and maintain its leading position. Although it has a presence only in shelf stable soup, it is able to corner over half of value sales of due to the numerous flavours it offers. Cream of mushroom, in particular, is its most popular flavour, which is projected to account for a 50% value share of shelf stable soup in 2015. Even in the absence of above-the-line promotions, the brand Campbell’s enjoys strong recall among consumers due to its long-standing presence in the country. Its reputation for quality and reasonable price allowed it to gain a following among consumers belonging to a broad range of incomes.

PROSPECTS

  • Consumer interest in ramen is likely to level off over the forecast period. This could be used by companies as an opportunity to popularise other noodle soup dishes, such as chicken noodle soup and beef noodle soup, as alternatives for those with a craving for ramen. Companies could also capitalise on the increasingly hectic lifestyles of consumers by promoting noodle soup dishes as convenient alternatives to rice meals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Philippines?
  • What are the major brands in Philippines?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2010-2015
  • Table 2 Sales of Soup by Category: Value 2010-2015
  • Table 3 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 5 Sales of Soup by by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Soup: % Value 2011-2015
  • Table 7 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 8 Distribution of Soup by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Soup in the Philippines - Company Profiles

Nestlé Philippines Inc in Packaged Food (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé Philippines Inc: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Nestlé Philippines Inc: Competitive Position 2015

Packaged Food in the Philippines - Industry Context

EXECUTIVE SUMMARY

Packaged food records slight improvement in value growth terms in 2015

Consumer desire for convenience influences product development and promotions

Universal Robina Corp is the leader in packaged food in 2015

Modern grocery retailers remain the key distribution channel for packaged food

Packaged food is expected to post improved growth rates over the forecast period

KEY TRENDS AND DEVELOPMENTS

Retail landscape witnesses consolidations and the introduction of new retail brands

Companies employ different strategies to improve its share in packaged food

New products emerge as companies expand their product lines and address prevailing consumer trends

New foreign brands and food specialist retailers enter packaged food amidst the continued expansion of the middle class

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Shelf Stable Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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