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Country Report

Vietnam Flag Soup in Vietnam

| Pages: 47

Price: US$900

About this Report

Executive Summary

TRENDS

  • Soup is still not popular in Vietnam. Consumers perceive processed soup to contain preservatives and artificial flavouring, making it less healthy and tasty than cooked soup prepared with fresh ingredients. Packaged soup is supposed to cater to busy consumers who did not have much time to prepare food. However, it is having a difficult time reaching its target consumers, as they tend to prefer to buy ready-to-cook soup mixes, offered by most supermarkets, which contain fresh vegetables and ready-mixed seasoning packs popular in familiar dishes enjoyed by Vietnamese consumers. As such, the presence of soup remains negligible due mainly to low consumer interest and demand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Vietnam?
  • What are the major brands in Vietnam?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Vietnam - Category Analysis

TRENDS

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

Promotional activities increase in packaged food due to the poor economy

Health awareness continues to influence new product development and marketing campaigns

Tougher competition encourages local manufacturers to make more effort to remain competitive

Private label becomes more popular in packaged food in 2013

A positive outlook for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

The government controls the advertising content of packaged food more closely

Promotional activities become more important in packaged food in 2013

Increasing consumer concern about health, fitness and wellness drives new product development and shapes marketing

Tougher competition encourages local manufacturers to put more effort into remaining competitive

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 1 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 5 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 6 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 7 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 8 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 9 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 10 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 11 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 12 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 13 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 14 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 16 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 17 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 18 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 19 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 20 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 21 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 23 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 26 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 27 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 29 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 30 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 31 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 32 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 33 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 34 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 35 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 36 Sales of Packaged Food by Category: Value 2008-2013
  • Table 37 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 38 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 39 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 40 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 41 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 42 Penetration of Private Label by Category: % Value 2008-2013
  • Table 43 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 44 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 45 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 47 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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