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Country Report

Soup in Vietnam

| Pages: 57

Price: US$900

About this Report

Executive Summary

TRENDS

  • Soup remains a ‘forgotten’ category among all types of packaged food due to the fact that Vietnamese mostly consume fresh homemade soup. Despite rapid urbanisation, Vietnam is still regarded as a country of agriculture, and the long-lasting habit of eating fresh and inexpensive vegetable soup everyday will not change; furthermore, amid economic downturn, people are reluctant to purchase more expensive food products unnecessarily. Only soup products like ‘Lau mam’, which is difficult to make by oneself, is still able to gain consumer attention.

COMPETITIVE LANDSCAPE

  • Vissan Co Ltd continued to lead the category with a 36% share in value terms followed by Campbell Soup Co and ConAgra Foods Inc. While Vissan is a local-famous brand, Campbell Soup and ConAgra are world-famous trademarks. The market size of soup is still small and therefore, not attractive enough to encourage new market entrants. Hence, with the existing popular brand name and long built consumer trust, only the three main players could ‘make a living’ out of producing pre-packaged soup. It should be noticed that Campbell Soup Co and ConAgra Foods have been enjoying selling packaged soup to a large number of expatriates, travellers or Vietnamese expatriates.

PROSPECTS

  • Taking into account the traditional cooking habits of Vietnamese people, soup is expected to maintain its main duty of helping Vietnamese prepare difficult traditional dishes. Secondly, manufacturers are expected to deliver new product offerings that feature Western cooking styles or bring about health and wellness benefits.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soup in Vietnam?
  • What are the major brands in Vietnam?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Soup in Vietnam - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Soup by Category: Volume 2007-2012
  • Table 2 Sales of Soup by Category: Value 2007-2012
  • Table 3 Sales of Soup by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Soup by Category: % Value Growth 2007-2012
  • Table 5 Leading Soup Flavours 2007-2012
  • Table 6 Soup Company Shares 2008-2012
  • Table 7 Soup Brand Shares 2009-2012
  • Table 8 Sales of Soup by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Soup by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Soup by Category: Value 2012-2017
  • Table 11 Forecast Sales of Soup by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Soup by Category: % Value Growth 2012-2017

Soup in Vietnam - Company Profiles

Vissan Co Ltd in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Vissan Co Ltd: Key Facts
  • Summary 2 Vissan Co Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Vissan Co Ltd: Competitive Position 2012

Packaged Food in Vietnam - Industry Context

EXECUTIVE SUMMARY

Slowed down demand due to inflation makes competition even tougher

Domestic companies continue to receive support from the government

Increased sophistication and busy lifestyles boost convenience products

Opportunity for growth in suburban and rural areas

A positive outlook

KEY TRENDS AND DEVELOPMENTS

Inflation and expense cutbacks forged ways for creative solutions

Government continues to support local brands

Urbanisation boosts sales of convenience products

Local players increase investment in marketing and branding

Increased health awareness shapes innovation and marketing direction

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 21 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 22 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 27 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 28 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 31 Company Shares of Meal Solutions 2008-2012
  • Table 32 Brand Shares of Meal Solutions 2009-2012
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 38 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 41 Company Shares of Nutrition/Staples 2008-2012
  • Table 42 Brand Shares of Nutrition/Staples 2009-2012
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 48 Sales of Packaged Food by Category: Value 2007-2012
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 51 GBO Shares of Packaged Food 2008-2012
  • Table 52 NBO Shares of Packaged Food 2008-2012
  • Table 53 NBO Brand Shares of Packaged Food 2009-2012
  • Table 54 Penetration of Private Label by Category 2007-2012
  • Table 55 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 56 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Soup
    • Canned/Preserved Soup
    • Chilled Soup
    • Dehydrated Soup
    • Frozen Soup
    • Instant Soup
    • UHT Soup

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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