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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Country Report

Soup in Serbia

Despite the economic crisis and very low purchasing power which have been influencing the Serbian packaged food industry as a whole, soup has experienced growth in both volume and value. The growth has been driven by increased demand in the economy ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Soup in Bosnia-Herzegovina

With 3% volume growth in 2013, soup in Bosnia-Herzegovina looks set to outperform the review period volume CAGR fall of 0.2%. The category’s 2013 current value performance is however expected to be weaker due to a unit price decline. It is important ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Soup in Vietnam

Soup is still not popular in Vietnam. Consumers perceive processed soup to contain preservatives and artificial flavouring, making it less healthy and tasty than cooked soup prepared with fresh ingredients. Packaged soup is supposed to cater to busy ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Soup in Ukraine

Soup still faces decreasing consumer demand in 2013 as volume sales are expected to decrease by 2% and only increasing prices can balance volume declines. The category has been negatively affected by the economic downturn, and manufacturers try to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Soup in Portugal

Soup has been hit by the overall loss of purchasing power among Portuguese consumers. Considered by many families as one of the most basic of food products, soup is very easy to make at home using affordable products, especially vegetables. As a ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Soup in South Africa

South African consumers’ income and spending continued to be under significant pressure as a result of the fragile economic environment. Against this background, consumers are increasingly becoming value-conscious and are seeking affordable brands. ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Soup in Tunisia

Despite the availability of soup in all supermarkets and hypermarkets, demand remains low. In fact, the majority of women prefer to make fresh soup themselves at home rather than buy it from supermarkets. On the other hand, the soup category in ...

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Campbell Soup Co in Packaged Food

The Campbell name remains synonymous with soup in its largest market - North America. The company however has recently undertaken a number of acquisitions as it hopes to move beyond soup into new categories including baby food and chilled processed ...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Soup in Georgia

In 2013, soup is set to record a stable performance, as there were no significant changes or occurrences within the category. There is no tradition for soup in Georgia, and supermarkets and hypermarkets only stock these products for variety. The ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Soup in Indonesia

The increasingly busy lifestyles of urban consumers has prompted a growing need for practical meal solutions, such as packaged soup, as this product type allows busy consumers to have more meal variety with little time needed for preparation. With ...

Mar 2014 | US$900 | Add to cart | View details
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Custom Research Projects

passport: market intelligence systems

Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Soup Americas

Passport Soup Asia Pacific and Australasia

Passport Soup Eastern Europe

Passport Soup Middle East and Africa

Passport Soup Western Europe

A regional subscription delivers unrivalled levels of research and analysis for soup, helping you make clear, confident decisions.

Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011