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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?



Country Report

Soup in Serbia

Instant soup grew quickly in Serbia during the review period and the strong growth continued in 2014. It accounted for 17%of overall soup retail volume sales in 2014, but in retail value terms the percentage was significantly higher at 33%. The main ...

Apr 2015 | US$990 | Add to cart | View details

Country Report

Soup in Romania

In 2014, soup achieved current value growth of 4% to reach sales of RON182 million. Retail volume sales of soup increased by 3% in 2014 to reach 5,480 tonnes.

Mar 2015 | US$990 | Add to cart | View details

Country Report

Soup in Singapore

Retail volume and current value growth rates for soup in 2014 are expected to be up slightly on 2013. This improvement will be underpinned by a number of factors. Most notably, soup is well positioned to benefit from the growing demand for convenient...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Soup in Lithuania

Soup is a traditional part of the daily diet for most Lithuanians. However, these still tend to be prepared at home and packaged soup is purchased only occasionally. In general, packaged soup is perceived as a convenient product for those who lack ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Soup in Latvia

Soup sales in Latvia benefited from the increasingly hectic lifestyles of local consumers and stronger purchasing power which allowed consumers to buy more advanced soup types. With recovering employment rates more Latvians faced longer working hours...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Soup in Hong Kong, China

Demand for convenience was the key driver for soup. Soft economic conditions in Hong Kong saw consumers fearing for their jobs and in turn spending more time at work. Consumers are thus juggling a more hectic lifestyle with facing less time to ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Soup in Indonesia

Increasingly busy lifestyles of urban consumers drive demand for practical food solutions, such as packaged soup. These products allow busy consumers to enjoy more variety of food with less preparation time. With the increasing demand, both domestic ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Soup in Russia

Soup registered retail volume growth of 7% and retail value growth of 14%, achieving sales of 90,000 tonnes and RUB28.4 billion respectively, in 2014. While retail volume growth in 2014 was strong it was lower than in 2012 and 2013 as the economy ...

Mar 2015 | US$990 | Add to cart | View details

Country Report

Soup in South Korea

Soup will maintain its healthy growth rate by recording a 5% value sales rise in 2014. There is a trend for consumers to shift from dehydrated soup to UHT soup regardless of price. Consumers prefer convenient eating and spending less time cooking. ...

Mar 2015 | US$990 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories. Nestlé should strengthen its ...

Mar 2015 | US$570 | Add to cart | View details

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    A regional subscription delivers unrivalled levels of research and analysis for soup, helping you make clear, confident decisions.

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