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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Country Report

Soup in Austria

In 2012, soup was influenced by the ongoing health and wellness trend as well as manufacturers’ focus on quality. While many producers of chilled soup and frozen soup managed to increase their sales by exploiting the growing demand for healthier meal...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Portugal

Soup has not been able to adapt positively to the unstable economic environment in Portugal. The difficult economic climate has forced local consumers to cut their personal expenditure as much as possible. Rather than buy packaged soup, consumers ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Turkey

As a result of the increasing level of education and of urbanisation in Turkey, more consumers have joined the work force. In particular, the number of employed women has increased rapidly in Turkey. Therefore, as a result of increasingly hectic ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Nigeria

Due to the busy work schedules of most Nigerians, especially career women, packaged soup serves as an easy and convenient alternative when it comes to cooking. Despite this, growth has been slow because the use of packaged soups is not yet popular ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Morocco

Despite the dominant retail value share of the Leibig product range in canned/preserved soup in 2012, the category witnessed the entrance of three new brands, namely Ferrer Velouté, which is distributed by Jessy Diffusion SA, and Marmiton and Contre ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Israel

Soup in Israel can be divided into three main categories - family soups, seasoning soups and instant soups, with each targeting different needs and audiences. Family soups fall under dehydrated soup and are positioned as alternatives to homemade ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Hong Kong, China

Growth in retail volume sales of soup in 2012 was down slightly on 2011, mainly due to increasing maturity. Nonetheless, retail volume growth still equalled the CAGR for the entire review period, with busier lifestyles and the growing desire for ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Soup in South Korea

Within the soup category, the trend towards convenience strengthened product performance. While sales of dehydrated soup, which requires a degree of preparation, continued to decrease, instant soup and UHT soup both recorded positive performances. ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Thailand

Soup continued to record positive retail volume and value growth, though the market size remained small. Thai consumers prefer freshly prepared soup to packaged soup as they consider it to be tastier and more affordable. Most packaged soup products ...

Mar 2013 | US$900| Add to cart | View details ›

Country Report

Soup in South Africa

Growth in retail volume sales of soup in 2012 was up on 2011. This improvement was partly due to increasingly busy lifestyles in South Africa, which strengthened consumer appreciation for the convenience of soup products. Retail volume sales were ...

Mar 2013 | US$900| Add to cart | View details ›
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