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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Country Report

Soup in Hong Kong, China

Soft economic conditions in Hong Kong are seeing consumers fearing for their jobs and in turn spending more time at work. Consumers are thus juggling a more hectic lifestyle with facing less time to prepare their meals. Therefore, consumers have been...

May 2014 | US$900 | Add to cart | View details

Country Report

Soup in Italy

The recession does not seem to play a major role in consumers’ habits when it comes to soup. In fact, consumers seemed to maintain their purchasing habits despite market fluctuations. Thanks to this, sales remained fairly stable, with natural soup ...

May 2014 | US$900 | Add to cart | View details

Country Report

Soup in Taiwan

Because of busy consumer lifestyles, packaged soup products became more popular in Taiwan over the review period. New product developments and growth in sales of chilled soup and dehydrated soup further drove sales. Consumers are able to enjoy soup ...

May 2014 | US$900 | Add to cart | View details

Country Report

Soup in the Czech Republic

Czech consumers continue to have a negative perception of products containing monosodium glutamate, artificial colours and preservatives, and they are demanding soup with natural ingredients and lower salt content. Health and wellness remains the key...

May 2014 | US$900 | Add to cart | View details

Company Profile

Yildiz Holdings AS in Packaged Food

Yildiz is the leader in Turkish packaged food. It made a significant move into the international scene with the purchase of the Godiva brand in 2008 which has since seen strong growth particularly in the US market where as a result Yildiz has become ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Pepsico in Packaged Food

In 2013, although heavily dependent on snacks, PepsiCo posted strong financials, and again increased its returns to investors. Recent acquisitions/joint ventures, such as Tingyi, Müller Quaker Dairy and Wimm-Bill-Dann, helped Pepsi in promoting its ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

General Mills Inc in Packaged Food

General Mills continues its worldwide growth in packaged food, although it is challenged in key categories by lower growth in the mature US market. Integration of its key acquisitions (Yoki Alimentos SA and the Yoplait brand) has propelled the ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Mars Inc in Packaged Food

Mars is a global leader in confectionery and also maintains a strong presence in dried processed food and sauces, dressings and condiments. The company continues to have a strong mature market bias but as growth begins to cool in China there are ...

Apr 2014 | US$525 | Add to cart | View details

Company Profile

Orkla Group in Packaged Food

In a global sense, Orkla has only a modest presence. However, regionally the company is a leader in a number of packaged food categories. Orkla’s recent acquisition of Rieber & Søn has given it a stronger presence in Eastern Europe. Meanwhile, its ...

Apr 2014 | US$525 | Add to cart | View details

Country Report

Soup in Serbia

Despite the economic crisis and very low purchasing power which have been influencing the Serbian packaged food industry as a whole, soup has experienced growth in both volume and value. The growth has been driven by increased demand in the economy ...

Apr 2014 | US$900 | Add to cart | View details
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    Custom Research Projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Soup Americas

    Passport Soup Asia Pacific and Australasia

    Passport Soup Eastern Europe

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    Passport Soup Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for soup, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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