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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Country Report

Soup in Poland

Polish consumers frequently consume various types of soups, such as chicken broth, borsch and tomato soup, which positively affects sales within the soup category. Nonetheless, the category is already quite saturated and many Poles prefer to make ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Soup in Peru

According to Euromonitor International estimates, Peru is the country with the lowest per capita consumption of soup in Latin America. This scenario is explained by two main reasons. Firstly, Peruvians traditionally prefer to consume home-made soup ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Soup in Bolivia

Consumers in Bolivia are facing increasingly busier lifestyles. Most households have two incomes and consumers spend long hours at work or other activities. With reduced time for food preparation and much less to commute home for lunch or dinner; ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Soup in Australia

Soup is expected to perform poorly in 2013, with value sales declining by 2% in current terms to reach A$362 million. Canned/preserved soup, which is expected to hold a 45% value share of soup in 2013, will record the largest value sales decline of ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Soup in Denmark

Soup manufacturers drove value sales growth through positioning premium brands on the strong consumer trend towards quality, fresh and artisanal products, growing interest in exotic cuisine and novelty flavours and health concerns over weight and ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Soup in Egypt

Soup is mainly consumed by Egyptians in the form of fresh home-made soup, with little tradition for the consumption of packaged soup in the country. The only form of packaged soup available in Egypt is dehydrated soup, which suffers due to high ...

Feb 2014 | US$900 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

Unilever has been engaged in a process of brand rationalisation as it reduces its large portfolio of brands to focus on a handful including Magnum and Knorr over secondary brands such as Skippy which it sold to Hormel in early 2013. In some cases ...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Soup in Pakistan

In Pakistan, soup is not considered a traditional food and it remained a speciality in 2013. Its usage has been growing due to the influence of Western cuisine and over the review period, consumers gained awareness of the health benefits of soup.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Soup in Germany

Soup sales in Germany on the whole are still struggling with the perception of being a winter rather than an all-year-round meal. With this constraint, soup sales are already quite mature, although there is still scope for further growth, should ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Soup in New Zealand

Soup will remain mature in New Zealand during 2013. Nonetheless, manufacturers will compete through packaging innovation and new product development. Wattie’s is expected to launch its single-serve pouch offering under its Wattie’s Soup of the Day ...

Jan 2014 | US$900 | Add to cart | View details
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Custom Research Projects

passport: market intelligence systems

Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Soup Americas

Passport Soup Asia Pacific and Australasia

Passport Soup Eastern Europe

Passport Soup Middle East and Africa

Passport Soup Western Europe

A regional subscription delivers unrivalled levels of research and analysis for soup, helping you make clear, confident decisions.

Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011