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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Country Report

Soup in Bulgaria

2014 saw competitors intensify their aggressive use of pricing and value promotions to attempt to steal share from the leading player. Nestlé Bulgaria, with products priced slightly above the rest, responded with similar promotions, as well as an ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soup in Kazakhstan

Soup saw 1% growth in volume terms in 2014, standing at just over 3,000 tonnes. The reason was that packaged soup was not highly popular and did not gain much loyalty among consumers. In Kazakhstan consumers, especially people aged 35 and over, used ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soup in Macedonia

In 2014 soup achieved current value growth of 3% to reach value sales of MKD263 million. Retail volume sales of soup declined marginally in 2014 to reach volume sales of 517 tonnes.

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soup in Uzbekistan

Soup represents one of the least developed packaged food categories in Uzbekistan. In 2014 sales accounted for only 1,400 tonnes generating UZS36 billion. The low total volume sales is a result of being an unconventional and uncommon product with ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soup in Azerbaijan

As a result of the increasing level of education and urbanisation trend, more people have found work in Azerbaijan. In particular, the number of employed women has increased rapidly. The growing number of working women decreases the time for cooking....

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soup in Croatia

Packaged soup in Croatia is fairly conservative and static. Consolidated and averse to innovation, it is also affected by local traditions, namely that Croatian households like to cook “proper” soup themselves for lunch when possible. Dehydrated soup...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soup in Norway

The soup category has for several years been marked by little innovation in terms of format as Norwegians have been eating little soup compared with many other European countries. This is mainly as Norway does not have a strong tradition of starters,...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soup in Uruguay

In mid-2013, Campbell’s Soup, imported and distributed by Lisley, began to appear on the main supermarket and hypermarket shelves, marking the return of a traditional soup brand that had been absent from Uruguay since 2005. In the meantime, the soup ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soup in Pakistan

Growth in retail volume sales of soup in 2014 was up slightly on 2013, and also stronger than the CAGR for the entire review period. This improvement was underpinned by growing consumer appreciation for the convenience of packaged soup products, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Soup in the Philippines

Soup in the Philippines saw positive growth over the review period, as consumers increasingly explored new soup products. There has been a general openness to other flavours, especially oriental, as the Filipino palate welcomes new flavours. This ...

Feb 2015 | US$900 | Add to cart | View details
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