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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Country Report

Soup in Hungary

Soup will be quite uneventful in 2014. The category has been suffering from weakening consumer demand for years due to strengthening health-consciousness and maturity. Although economic conditions are improving in 2014, and household incomes are ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Soup in Saudi Arabia

A small proportion of the Saudi population is following health and wellness trends. The alarming obesity rates and related diseases have now compelled some people, especially women, to change their lifestyle habits. Due to the lack of widespread ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Soup in Argentina

The decline of the economy has impacted severely negatively on demand for soup. The high inflation rate has hit consumers’ purchasing power, and they in turn have replaced industrialised soups with home-made soups, which are much more economical. In ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Soup in Kenya

Soup suffers mistrust from consumers. Kenyans are traditionally used to having soup by the roadside and in particular at rehabilitation centres as well as drinking establishments. In other words, soup was always associated with people who were ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Soup in Ecuador

As cities have become more crowded, commuting times and working days have become longer. Ecuadorians therefore are tending to lead more complicated and busier lifestyles. This prevents them from spending much time cooking. Soup is a very important ...

Nov 2014 | US$900 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Soup in Brazil

Instant soup has become increasingly popular in Brazil in recent years due to the fact that, apart from being very convenient, it was first introduced as a health option to be consumed during a break in the day. With its health appeal diminishing ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Soup in Colombia

In 2014, soup in Colombia will echo the overall review period’s average volume growth of 3%. Just as in other packaged food categories, soup initially benefited from the greater trade openness experienced in Colombia since 2010. While allowing for ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Soup in Ireland

Chilled soup in Ireland continues to make both value and volume gains, with a wider range of products and brands, combined with consumer desire for fresh products using natural ingredients, driving performance. Despite the maturity of soup in ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details
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    A regional subscription delivers unrivalled levels of research and analysis for soup, helping you make clear, confident decisions.

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    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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