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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Country Report

Soup in Norway

Simplicity and convenience is what consumers are looking for in soup and they want to be able to add the finishing touches themselves. The most popular products were those that are most related to a homemade product, even though consumers have to ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Soup in Germany

The mild German winter in 2011 resulted in a volume sales decline in 2012, while the current value growth registered a lesser decline in 2012 compared with the previous year. Despite the maturity and saturation of the category, branded manufacturers ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Soup in Georgia

Soup is a very small category in Georgia. There is no tradition to consume packaged soups. Supermarkets and hypermarkets keep these products only for assortment variety. Only a few categories are present: Dehydrated soup, canned/preserved soup and ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Soup in Croatia

Although Croatians traditionally prefer home-made soup, modern lifestyles leave many consumers with too little time for cooking. Dehydrated soup has become widely used in the country, with other soup formats remaining unavailable. Manufacturers are ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Soup in the United Arab Emirates

In 2012 the consumption of soups remained high due to the affordability of these products. An important factor influencing sales is seasonality. During the holy month of Ramadan Muslims break their fast with a soup. Traditionally after long periods ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Soup in Serbia

Soup continued to achieve growth in both retail volume and current retail value terms in 2012, albeit it slower than in 2011. Also, despite moderate retail volume growth of 2%, soup experienced solid current retail value growth of 8% mostly due to ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Soup in Australia

Soup declined slightly in 2012 to stand at A$373 million. While negative, this performance nonetheless represented an improvement on previous years. Health and wellness, flavour and convenience are key drivers of the category. Soup remains a popular ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Soup in Vietnam

Soup remains a ‘forgotten’ category among all types of packaged food due to the fact that Vietnamese mostly consume fresh homemade soup. Despite rapid urbanisation, Vietnam is still regarded as a country of agriculture, and the long-lasting habit of ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Soup in Italy

Rising demand for healthy products with quality ingredients was the main development within soup in 2012. The fact that soup is typically a low-calorie meal means that it is very popular with health-conscious and dieting consumers, a segment that is ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Soup in Indonesia

The soup category registered current value growth of 14% in 2012, benefiting from growing demand for quick food solutions among busy, urban consumers. Through packaged soup, consumers with hectic lifestyles can save time when preparing food. ...

Feb 2013 | US$900| Add to cart | View details
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