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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

results

 

Country Report

Soup in Australia

Soup declined slightly in 2012 to stand at A$373 million. While negative, this performance nonetheless represented an improvement on previous years. Health and wellness, flavour and convenience are key drivers of the category. Soup remains a popular ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Vietnam

Soup remains a ‘forgotten’ category among all types of packaged food due to the fact that Vietnamese mostly consume fresh homemade soup. Despite rapid urbanisation, Vietnam is still regarded as a country of agriculture, and the long-lasting habit of ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Italy

Rising demand for healthy products with quality ingredients was the main development within soup in 2012. The fact that soup is typically a low-calorie meal means that it is very popular with health-conscious and dieting consumers, a segment that is ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Indonesia

The soup category registered current value growth of 14% in 2012, benefiting from growing demand for quick food solutions among busy, urban consumers. Through packaged soup, consumers with hectic lifestyles can save time when preparing food. ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Bolivia

Soup showed another positive performance in 2012. Retail volume and current value growth rates were up slightly on those for 2011, and came very close to equalling the respective CAGRs for the entire review period. The convenience trend remained the ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Soup in New Zealand

Soup remained a mature category in New Zealand during 2012. Therefore, company activity revolved around the introduction of innovative new products for the Winter season, in a bid to boost sales. The main trend witnessed in 2012 was the use of local ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Costa Rica

Costa Ricans still have a strong tradition of soup preparation in 2012, particularly during the rainy season which runs from May to December when it helps to mitigate the effects of the cold weather and even the usual cold symptoms. Even though ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Ukraine

Instant soup and dehydrated soup remained the only two active categories of soup in 2012. Instant soup performed better than dehydrated soup in retail volume terms, registering a negligible decline, in 2012 as this is the most popular type of soup in...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Soup in the United Kingdom

With value growth of 7%, resulting in sales of £750 million, soup performed well in 2012, thanks to the dynamism that is characterising the category. This is helping the category to become less seasonal and less reliant on the weather, turning the ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Soup in Bulgaria

Dehydrated soup remains the most popular format within the category. This product type will continue growing in terms of value sales in 2012. The high popularity of dehydrated soup can be explained by the fact that soup is traditionally popular among...

Jan 2013 | US$900| Add to cart | View details ›
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