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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?



Country Report

Soup in Croatia

Packaged soup in Croatia is fairly conservative and static. Consolidated and averse to innovation, it is also affected by local traditions, namely that Croatian households like to cook “proper” soup themselves for lunch when possible. Dehydrated soup...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Soup in Norway

The soup category has for several years been marked by little innovation in terms of format as Norwegians have been eating little soup compared with many other European countries. This is mainly as Norway does not have a strong tradition of starters,...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Soup in Uruguay

In mid-2013, Campbell’s Soup, imported and distributed by Lisley, began to appear on the main supermarket and hypermarket shelves, marking the return of a traditional soup brand that had been absent from Uruguay since 2005. In the meantime, the soup ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Soup in Pakistan

Growth in retail volume sales of soup in 2014 was up slightly on 2013, and also stronger than the CAGR for the entire review period. This improvement was underpinned by growing consumer appreciation for the convenience of packaged soup products, ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Soup in the Philippines

Soup in the Philippines saw positive growth over the review period, as consumers increasingly explored new soup products. There has been a general openness to other flavours, especially oriental, as the Filipino palate welcomes new flavours. This ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Soup in South Africa

With rising utility, education and transport costs in 2014 and with the economy remaining fragile, consumers continue to be highly price sensitive. This, in turn, is fuelling growth of economy brands and private label within soup. The existence of a ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Soup in Slovakia

In 2014, soup sales in Slovakia declined by 5% in current value terms to €26 million. Retail volume was down by 7% in 2014 due to two major factors. Firstly, the improving consumer purchasing power has resulted in more consumers eating out, leading ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Soup in Taiwan

Retail volume and current value growth rates for soup in 2014 were both down on 2013, and also slower than the respective CAGRs for the entire review period. This was mainly due to increasing maturity, though rising health awareness among Taiwanese ...

Jan 2015 | US$990 | Add to cart | View details

Company Profile

Mars Inc in Packaged Food

Mars is a global leader in confectionery, with a particularly strong presence in chocolate confectionery and gum. The company is highly geared towards the US, but also has a strong presence in China. The Middle East has become a new area of focus for...

Jan 2015 | US$570 | Add to cart | View details

Country Report

Soup in Belgium

Sales of this product are strongly correlated with cold temperatures during autumn and winter. Given the coldest temperature in the first half of 2014 was -0.5° in Brussels, there was no “real” winter in 2013-2014, which negatively impacted sales. ...

Jan 2015 | US$990 | Add to cart | View details

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    A regional subscription delivers unrivalled levels of research and analysis for soup, helping you make clear, confident decisions.

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