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Soup market research

Euromonitor has the world’s most comprehensive research on the soup category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the soup market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our soup market research answer questions such as:

  • What is the market size of soup?
  • What are the major brands in soup?
  • Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
  • Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?



Country Report

Soup in South Africa

With rising utility, education and transport costs in 2014 and with the economy remaining fragile, consumers continue to be highly price sensitive. This, in turn, is fuelling growth of economy brands and private label within soup. The existence of a ...

Feb 2015 | US$990 | Add to cart | View details

Country Report

Soup in Slovakia

In 2014, soup sales in Slovakia declined by 5% in current value terms to €26 million. Retail volume was down by 7% in 2014 due to two major factors. Firstly, the improving consumer purchasing power has resulted in more consumers eating out, leading ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Soup in Taiwan

Retail volume and current value growth rates for soup in 2014 were both down on 2013, and also slower than the respective CAGRs for the entire review period. This was mainly due to increasing maturity, though rising health awareness among Taiwanese ...

Jan 2015 | US$990 | Add to cart | View details

Company Profile

Mars Inc in Packaged Food

Mars is a global leader in confectionery, with a particularly strong presence in chocolate confectionery and gum. The company is highly geared towards the US, but also has a strong presence in China. The Middle East has become a new area of focus for...

Jan 2015 | US$570 | Add to cart | View details

Country Report

Soup in Belgium

Sales of this product are strongly correlated with cold temperatures during autumn and winter. Given the coldest temperature in the first half of 2014 was -0.5° in Brussels, there was no “real” winter in 2013-2014, which negatively impacted sales. ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Soup in Spain

Retail soup volume sales grew by nearly 1% in 2014, while retail current value sales declined by 1% at €244 million, largely due to more intense price competition. Interestingly, demand for superior value for money was strong enough to withstand the ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Soup in Portugal

Soup in Portugal continues to be consumed as an everyday meal, thanks to it being perceived as an easy-to-prepare, affordable and healthy product. Soup is perceived as healthy, which leads many parents to prepare it to make their children eat ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Soup in China

Busier consumer lifestyles are benefiting soup in China, due to these products being easy and convenient to prepare. Sales growth is benefiting from an accelerated pace of life, especially for urban consumers. Office workers in major cities are ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Soup in Germany

German consumers have become increasingly critical of additives and anything that is not a natural ingredient in recent years. Dehydrated soup, which is the largest category by far in terms of value sales, is therefore continuing to fall out of ...

Jan 2015 | US$990 | Add to cart | View details

Country Report

Soup in Japan

Soup recorded a 3% growth rate in value terms in 2014 due to its convenience and health benefits. Soup has a strong prevalence in Japanese people’s diets. Traditionally, Japanese consumers cook miso soup or some other type of traditional Japanese ...

Jan 2015 | US$990 | Add to cart | View details

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