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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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    Country Report

    Adult Incontinence in Spain

    Mar 2017

    Adult incontinence continued to perform strongly in 2016, posting double-digit current value growth. This was in line with growth registered over the review period and was driven by the fast-growing elderly population in Spain. Nevertheless, the ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Spain

    Mar 2017

    Away-from-home tissue grew by 2% in volume terms in 2016, while away-from-home hygiene posted an increase of 1%. In 2014, away-from-home tissue and hygiene started to recover from negative performances earlier in the review period that were initiated...

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    Country Report

    Nappies/Diapers/Pants in Spain

    Mar 2017

    Despite the better economic conditions, with unemployment below 20%, the number of births did not follow suit and the birth rate continued to drop in 2016. Nappies/diapers/pants declined by 4% in current value terms in Spain in 2016, with sales ...

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    Country Report

    Tissue and Hygiene in Spain

    Mar 2017

    Tissue and hygiene posted current value growth in 2016. The category’s performance benefited from increasing demand for higher quality standards and differentiation. In general terms, most categories performed well but it is important to highlight ...

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    Country Report

    Retail Tissue in Spain

    Mar 2017

    Overall retail tissue (incorporating toilet paper, retail tissue, paper towels and paper tableware) posted growth of 1% in both volume terms and current terms in 2016, which was similar to growth in 2015 and to average growth over the review period. ...

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    Country Report

    Sanitary Protection in Spain

    Mar 2017

    Over the review period, the disposable incomes and purchasing power of most Spaniards impacted the performance of the category, resulting in negative performances up to and including in 2014. In 2016, the improved economic situation in the country ...

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    Country Report

    Wipes in Spain

    Mar 2017

    Wipes recorded current value growth of 1% in 2016. Due to convenience of usage and wide-ranging functionality of these products, the performance of the category remained positive and comparable to average growth posted over the review period. ...

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    Country Report

    Fresh Food in Spain

    Mar 2017

    The decreasing population in the country was a key factor damaging total volume sales of fresh food in 2016. In addition, other negative factors negatively affected consumption of fresh food; the increase in single households continued to drive ...

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    Strategy Briefing

    Global Economic Forecasts: Q1 2017

    Feb 2017

    Despite the risk of stronger trade and immigration restrictions and greater policy uncertainty after Donald Trump took the Presidential office, the reaction of financial markets has been more optimistic than expected. In this context, we have revised...

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    Country Report

    Air Care in Spain

    Feb 2017

    In 2016, air care in Spain received a boost as the employment rate recovered supported by better economic indicators. The resulting positive effects on disposable income and Spanish consumer confidence saw shoppers increasingly empowered in 2016 to ...

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    Country Report

    Bleach in Spain

    Feb 2017

    In 2016, bleach consolidated the recovery it began over the review period. During the tough economic times the country underwent, bleach benefited from being perceived as a cheaper substitute for more expensive options such as pre-treaters for ...

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    Country Report

    Dishwashing in Spain

    Feb 2017

    Dishwashing sales recorded marginal growth in current value terms in 2016, compared to the decline it showed in 2015. The increase is the result of several factors. Firstly, as the economy recovers, the housing market is also recovering and, with it,...

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    Country Report

    Home Insecticides in Spain

    Feb 2017

    Home insecticides are perceived by Spanish consumers as first-need products, especially in homes with small children. Its perception as necessary ensured positive value growth for home insecticides in 2016. As in 2015, in 2016 Spain again suffered ...

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    Country Report

    Laundry Care in Spain

    Feb 2017

    Home laundry appliances continued to record fair growth in 2016. The better indicators which the Spanish economy is recording are supporting the performance of home laundry appliances and, with it, the performance of laundry care. During the economic...

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    Country Report

    Home Care in Spain

    Feb 2017

    Spanish home care remained almost stagnant in 2016. The industry witnessed a stronger performance in 2016 than in the previous year, but was far from reaching its potential. The prospect of a third presidential election and a possible change in ...

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    Country Report

    Polishes in Spain

    Feb 2017

    No big surprises took place in polishes in Spain in 2016. It continued its negative growth path in 2016 although at a slower pace than in the previous year. During 2016, sales saw polishes’ importance decline by 4% in current value terms....

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    Country Report

    Surface Care in Spain

    Feb 2017

    The evolution of the Spanish economy and political situation are the crucial factors explaining the performance of home care products in 2016. Euromonitor International data point out that the Spanish economy recorded a positive GDP growth rate of 3%...

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    Country Report

    Toilet Care in Spain

    Feb 2017

    In 2016, toilet care recorded a 2% decline in current value sales. Despite better economic indicators which the Spanish economy is recording and some improvement in the employment rate, toilet care has not managed to gain interest amongst Spanish ...

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    Country Report

    Asian Speciality Drinks in Spain

    Feb 2017

    Asian speciality drinks remained a negligible category in Spain in 2016....

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    Country Report

    Bottled Water in Spain

    Feb 2017

    In 2016, sales of bottled water benefited from the ongoing economic recovery and its positive effect on consumer confidence. Good performances from higher added value and on-the-go products was a key indicator of the upward movement of the category. ...

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