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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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    Country Report

    Air Care in Spain

    Feb 2017

    In 2016, air care in Spain received a boost as the employment rate recovered supported by better economic indicators. The resulting positive effects on disposable income and Spanish consumer confidence saw shoppers increasingly empowered in 2016 to ...

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    Country Report

    Bleach in Spain

    Feb 2017

    In 2016, bleach consolidated the recovery it began over the review period. During the tough economic times the country underwent, bleach benefited from being perceived as a cheaper substitute for more expensive options such as pre-treaters for ...

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    Country Report

    Dishwashing in Spain

    Feb 2017

    Dishwashing sales recorded marginal growth in current value terms in 2016, compared to the decline it showed in 2015. The increase is the result of several factors. Firstly, as the economy recovers, the housing market is also recovering and, with it,...

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    Country Report

    Home Insecticides in Spain

    Feb 2017

    Home insecticides are perceived by Spanish consumers as first-need products, especially in homes with small children. Its perception as necessary ensured positive value growth for home insecticides in 2016. As in 2015, in 2016 Spain again suffered ...

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    Country Report

    Laundry Care in Spain

    Feb 2017

    Home laundry appliances continued to record fair growth in 2016. The better indicators which the Spanish economy is recording are supporting the performance of home laundry appliances and, with it, the performance of laundry care. During the economic...

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    Country Report

    Home Care in Spain

    Feb 2017

    Spanish home care remained almost stagnant in 2016. The industry witnessed a stronger performance in 2016 than in the previous year, but was far from reaching its potential. The prospect of a third presidential election and a possible change in ...

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    Country Report

    Polishes in Spain

    Feb 2017

    No big surprises took place in polishes in Spain in 2016. It continued its negative growth path in 2016 although at a slower pace than in the previous year. During 2016, sales saw polishes’ importance decline by 4% in current value terms....

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    Country Report

    Surface Care in Spain

    Feb 2017

    The evolution of the Spanish economy and political situation are the crucial factors explaining the performance of home care products in 2016. Euromonitor International data point out that the Spanish economy recorded a positive GDP growth rate of 3%...

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    Country Report

    Toilet Care in Spain

    Feb 2017

    In 2016, toilet care recorded a 2% decline in current value sales. Despite better economic indicators which the Spanish economy is recording and some improvement in the employment rate, toilet care has not managed to gain interest amongst Spanish ...

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    Country Report

    Asian Speciality Drinks in Spain

    Feb 2017

    Asian speciality drinks remained a negligible category in Spain in 2016....

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    Country Report

    Bottled Water in Spain

    Feb 2017

    In 2016, sales of bottled water benefited from the ongoing economic recovery and its positive effect on consumer confidence. Good performances from higher added value and on-the-go products was a key indicator of the upward movement of the category. ...

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    Country Report

    Carbonates in Spain

    Feb 2017

    In 2016, sales of carbonates in the off-trade continued to struggle, hampered by the health and wellness trend in Spain. This resulted in a shift towards soft drinks perceived as healthier and more natural, including bottled water, sports drinks, RTD...

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    Country Report

    Concentrates in Spain

    Feb 2017

    The ongoing economic recovery in Spain in 2016 had a positive effect on consumer confidence. Within liquid concentrates, this trend favoured sales in foodservice as the number of Spaniards who spent their leisure time in bars and nightclubs ...

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    Country Report

    Energy Drinks in Spain

    Feb 2017

    A high level of innovation and new product development, along with the entry of new players, continued to fuel sales of energy drinks in Spain in 2016. The category has been successful at expanding consumption occasions through the launch of products...

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    Country Report

    Juice in Spain

    Feb 2017

    Despite the ongoing economic recovery in Spain and its positive effects on consumer spending and confidence in general, the juice category did not manage in 2016 to reverse the downward trajectory which began during the recession. Being highly ...

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    Country Report

    Soft Drinks in Spain

    Feb 2017

    The Spanish economy advanced further towards recovery in 2016, closing the year with a 2.6% increase in GDP, according to figures from the International Monetary Fund (IMF). This was driven by an increase in domestic demand and rise in spending. In ...

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    Country Report

    RTD Coffee in Spain

    Feb 2017

    2016 marked the entry of private label in RTD coffee via the launch of Mercadona’s Hacendado range. Through this move, the major Spanish retailer ventured into a category dominated by brand manufacturers, seeking to offer an appealing alternative to ...

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    Country Report

    RTD Tea in Spain

    Feb 2017

    The ongoing economic recovery in Spain and subsequent rising disposable incomes contributed to the growth of RTD tea in 2016. In a context of rising confidence in the economy, manufacturers focused on innovation and the development of more ...

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    Country Report

    Sports Drinks in Spain

    Feb 2017

    Rising disposable incomes as a result of the economic recovery had a positive effect on sales of sports drinks in Spain in 2016. Increasing consumer confidence also resulted in Spaniards returning to bars and restaurants, with this contributing to ...

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    Country Report

    Coffee in Spain

    Feb 2017

    In 2016, Spain’s economy consolidated its recovery. In a context of rising consumer confidence, retail sales of coffee recorded positive figures, while sales in the on-trade channel reverted the negative trend witnessed in the years of economic ...

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