Appliances and electronics specialists in Spain stabilised in 2025, recording flat retail current value growth to reach EUR5,601 million. This subdued performance follows a period of volatility, with a sharp decline in 2020 and a strong rebound in 2021 and 2022, before a drop in 2023 and a moderate rise in 2024. Any upturn in 2025 was primarily driven by the demand for smarter, energy-efficient and smaller appliances suited to urban lifestyles, while the call for large appliances was relatively

Retail in Spain in 2025 demonstrated steady, if uneven, momentum, with slower growth in retail current value sales, compared to 2024. Nonetheless, growth remained on an upward trajectory, reflecting a stabilising economic backdrop. The market remains highly attractive due to robust consumer expenditure, which reached a 58% share of GDP, and a dynamic mix of channels where supermarkets and discounters show particular resilience and agility. Leaders in retail are succeeding by investing in digital

Vending in Spain posted a 4% rise in retail current value sales in 2025 to reach EUR5,118 million. This expansion is particularly notable when set against the broader Western European context, with the category in Spain demonstrating resilience. The positive momentum is underpinned by the proactive strategies of leading operators, which have implemented innovative approaches to stimulate consumption and adapt to evolving demand patterns. In 2025, the Spanish economy also maintained healthy macro

Direct selling in Spain in 2025 continued to face significant challenges, reflecting a broader adverse trend as consumers increasingly shifted towards e-commerce, drawn by its convenience and wider product variety. Retail current value sales of direct selling in Spain reached EUR855 million in 2025, following an increase of 2%, compared to 2024. Growth is subdued when set against the more dynamic digital retail landscape, indicating persistent structural pressures on the channel as digital alter

In 2025, apparel and footwear specialists in Spain achieved only very marginal growth in retail current value sales to reach EUR16,228 million. This performance reflected a stabilising environment after several years of volatility, with the growth rate lower than the rises of 1% in 2024 and 3% in 2023, following double-digit rises in the early, immediate post-COVID-19, review period. Spain's real GDP growth reached 3% in 2025, while the rate of inflation eased to 2%. In addition, the consumer co

In 2025, supermarkets in Spain recorded a 3% rise in retail current value sales to reach EUR82,023 million. This growth rate, while solid, represented a slowdown compared to a 12% surge in 2023 and a 5% rise in 2024. The channel outperformed some other formats, such as hypermarkets, but the market environment was characterised by slow volume growth and intense competition from convenience retailers and discounters, putting pressure on profitability and margins. The overall economic backdrop was

Discounters in Spain continued to deliver a positive performance in 2025, with a 4% increase in retail current value sales to reach EUR13,888 million. This growth rate was higher than both the country's real GDP growth of 3% and an inflation rate of 2% in 2025. Meanwhile, consumer expenditure as a percentage of GDP in Spain stood at 58% in 2025, suggesting that household spending remained robust, despite broader economic uncertainty. In addition, the consumer confidence index was largely flat in

In 2025, hypermarkets in Spain continued to face a challenging environment, reflected in a second consecutive 1% drop in retail current value sales to reach EUR13,363 million. This decline contrasts with the broader retail rebound in Spain, which has benefited from increased tourism and private consumption in major urban areas. However, hypermarkets could not capture this growth as consumers increasingly favoured other modern grocery formats, such as convenience retailers and supermarkets and di

Convenience retailers in Spain registered further retail current value growth in 2025, with sales rising by 3% to reach EUR5,072 million. This outpaced the overall growth in retail in Spain, albeit slightly, as household consumption declined, underlining the resilience of convenience-focused formats. The Spanish retail association’s consumer behaviour survey found that shoppers increased their frequency of grocery trips and concentrated their visits in proximity-based formats, highlighting a shi

Small local grocers in Spain registered moderate, but faster than in 2024, retail current value growth of 4% in 2025 to reach EUR4,022 million. This performance occurred in a context where inflation remained significant at 2%, real GDP growth reached 3%, consumer expenditure as a share of GDP stood at 58% and the consumer confidence index was -0.1 in Q4 2025, supporting sales growth but also intensifying price-sensitivity among shoppers. Although younger, urban consumers are showing growing inte

Health and beauty specialists in Spain continued to grow retail current value sales in 2025, with a 1% increase to reach EUR23,244 million. This growth rate was slower than the 2% rise posted in 2024, and higher increases in previous years of the review period. Nonetheless, Spain’s real GDP growth of 3% and 2% inflation rate in 2025 stabilised the economic situation and fostered a resilient consumer demand for personal care and wellness items. This was also reflected in consumer expenditure as a

Home products specialists in Spain delivered a mixed performance in 2025. Overall, retail current value sales decreased by 1% to reach EUR20,437 million. This stands in contrast to the previous growth trajectory, as home products specialists had experienced strong retail current value increases in the early review period, followed by more moderate rises in 2023 and 2024. The overall result in 2025 also reflected diverging performances across the categories.

General merchandise stores in Spain recorded a 2% rise in retail current value sales in 2025 to reach EUR12,175 million. While growth was slower than in previous years of the review period, a positive trajectory was supported by a continued recovery in inbound tourism, with Spain welcoming another record number of international visitors and average tourist spending increasing by 5% over 2024. Department stores benefited directly from this influx, especially in high-footfall zones such as Madrid,

Retail e-commerce in Spain continued to expand robustly in 2025, with retail current value sales rising by 10% to reach EUR37,317 million. This performance is underpinned by stabilising macroeconomic conditions, with real GDP growth of 3% and an easing inflation rate of 2%. While the consumer confidence index remained subdued, it was only very marginally negative in Q4 2025. While the rises in retail current value sales moderated slightly compared to earlier years of the review period, retail e-

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In 2025, menstrual care in Spain demonstrated a nuanced performance, shaped by a combination of demographic shifts, evolving consumer preferences, and regulatory interventions. Retail volume in Spain reached 3,405 million units in 2025, a marginal decrease of 0.1% from the previous year, continuing the gradual volume contraction observed since 2020. Despite this decline in units sold, the retail value remained solid at EUR428 million, reflecting only a slight drop of 1% year on year. This dynami

The wipes category in 2025 demonstrated muted retail value growth, with retail sales reaching EUR394 million and a year-on-year growth of 1%. This performance was shaped by the continued importance of wipes as essential hygiene items in Spanish households. While value growth in 2025 was subdued, the category maintains its momentum by responding quickly to regulatory and consumer shifts, distinguishing itself within Western Europe where environmental regulation is accelerating the pace of innovat

Away-from-home tissue and hygiene in 2025 delivered a steady performance, with total value sales reaching EUR750 million, up 2% from the previous year. This growth was shaped by a record year for Spanish tourism, with 97 million international visitors boosting demand in the horeca or hotel, restaurant, and catering channel. Despite downward pressure on unit prices due to lower raw material costs, the market experienced a dual-track dynamic: high-end hospitality venues increased demand for premiu

Retail tissue in Spain demonstrated a resilient performance in 2025, marked by a 4% increase in retail volume to 537,362 tonnes and a 2% rise in retail value to EUR1,947 million. The Spanish market benefitted from a favourable cost environment, as lower cellulose and energy prices allowed manufacturers to cut unit prices and reinvest in production efficiency. This contributed to a more pronounced volume recovery than in other mature markets, where inflationary pressures remained more acute and v

Tissue and hygiene in Spain is demonstrating a robust outlook, combining steady growth in value and volume with a rapid shift in consumer behaviour driven by affordability, innovation and digital transformation. In 2025, the performance outpaced much of Western Europe, fuelled by rising private label penetration and sustained volume gains, as shoppers prioritise cost and functional quality in a climate of ongoing price sensitivity. The environment is highly attractive, with retail sales reaching

In 2025, nappies/diapers/pants in Spain continued to face a structural contraction in retail volume, falling to 1,495 million units, a decrease of 2% compared to the previous year. This contraction mirrors the persistent demographic headwind, as Spain’s total population aged 0–14 continues to shrink. While this demographic challenge is shared across Western Europe, Spain’s birth rate remains particularly conservative, reinforcing the downward pressure on unit sales and placing it among the matur

Retail adult incontinence in Spain achieved robust growth in 2025, with retail volume reaching 646 million units, representing a 4% year-on-year increase. This performance outpaces the recent years’ growth rates and reflects a continued expansion, which is underpinned by both demographic and behavioural shifts. Retail value also rose strongly to EUR251 million, up 6% from the previous year, demonstrating a combination of increasing unit sales and a clear trend toward higher-value products. Compa

In 2025, rx/reimbursement adult incontinence in Spain continued to expand in both volume and value, although growth decelerated compared to the preceding years. Volume reached 461 million units, up 2% from 2024, marking a notable slowdown from the 5% increase recorded the year before. Value growth mirrored this trend, with total sales rising to EUR295 million, representing a 2% increase year-on-year, down from 5% growth in 2024. This moderation reflects the impact of regulatory tightening and a

Laundry care in Spain continued to record steady current value growth in 2025, with volume sales also increasing in this year after a period of declining volumes. A key driver of this recovery in volume terms was format innovation in powder detergents, particularly the introduction of powder sheets, which helped boost a category long in decline. The rising median disposable income per household in Spain in 2025 was indicating a stable economic environment that supports consumer spending on hous